YouGov published an interestingpiece of research last week looking at attitudes to charity performance. They found that just 40% of British adults were interested in a grading system (something similar to Charity Navigator in the USA) that would allow potential donors to assess the relative…

A number of people have commented on my increasing levels of generosity over the last month or so. It’s not that I’ve actually given any extra money to charity. It’s because I’ve been thinking out loud (on Twitter) about setting up a new direct debit…

I was out buying a giant map today and saw this display in a nearby clothes shop. Each bag cost £45 pounds. For each purchase, the World Food Programme receives a donation that will pay for 50 school meals for a child in Haiti. Apparently…

Most fundraisers work with tight budgets and to tough targets. It’s part of the territory of fundraising. Creative thinking, a focus on the needs of the donor and great database management can only take you so far. Sometimes you need help. But who do you…

This one's very left field. It's the weekend, so forgive me. It's a thirty minute presentation by Jesse Schell, at DICE 2010, on the future of games. Maybe you should stop now. You're a fundraiser for a charity. There's nothing you can learn about fundraising…

There’s a great video on Social Hallucinations produced by David Gauntlet from Making is Connecting. David looks at everyday creativity and writes about seeing a cultural shift – from a sit back and be told one to a making and doing one. So what’s this…

What part of communication actually matters? I’d suggest, What you’ve achieved by giving to us, might fit in the overlap quite neatly. Thanks to Social Hallucinations, MisEntropy, fffound.

Adrian Sargeant found back in 2000 that about half of all cash donors give just once to a charity. Even those people who do give again, fall off the donor file at the alarming rate of 30% a year. The figures look even worse in…

This is a very short talk (3 minutes) from Alexis Ohanian (one of the people who set up Reddit) about a Greenpeace campaign aiming to stop humpback whales being hunted by Japanese fishermen. To engage people, Greenpeace put a tracking device on a whale and…

Featuring huge numbers of people in need in fundraising materials serves to make the reader feel helpless. Research shows that people who feel helpless give less money. The Disasters Emergency Committee (DEC) didn't follow the standard route of focusing on the magnitude of the recent…