I've just seen a piece of research undertaken by nfpSynergy that looks at the impact of using different ways to describe charitable expenditure. The study compared spending on fundraising and service provision, asking donors how impressive they found a range of descriptive options… Our charity…

When it comes to creating appeals, there is a natural assumption that high numbers generate high levels of income. If many thousands of people are at risk or in danger, logic would dictate that donors will give more money than if just one person is…

I wasn't that impressed with the old lady using her special vomiting power to fight the giant spider of injustice that featured in Oxfam's Be Humankind campaign last year. The huge distance from their cartoon to the real world was a big jump that I…

The donation form is the last great wilderness in the world of fundraising. Too often it has been seen as an administrative document that serves little purpose other than ensuring a gift can be added to a database record and thank you letter dispatched with…

When I was a child, I wanted to be Batman. And by that I mean the Adam West variety, not the johnny-come-lately versions played by Val Kilmer, Michael Keaton and others. I begged my mum and dad for the T-shirt, cape and mask and even…

Anyone who has followed this blog over the last year will know that I re-engaged (and re-started my direct debit) with Amnesty International UK through reading the tweets of @SusanneUre from Amnesty Canada. Yesterday I received the following in the post. One poly bag contained:…

First off, let's define what we mean by Social Information. Put simply, it's just a name for knowing what other people are up to. But I don't mean gossiping about Katie and Peter. It's more about the economic impact of knowing what's going on. I…

The Observer asked an interesting Question of the week on Sunday – Should we give to street chuggers? Caroline Howe, policy and codes of practice manager at the Institute of Fundraising was the supplying the yes answer, the basis of her argument being you can…

Choice is an important concept in fundraising – donors love it. When we offer choice through simple techniques such as shopping lists in appeals or more complex devices such as post-recruitment questionnaires that give donors control over the communications they receive, we build loyalty and…

Very funny video from Jeff Brooks from Donor Power that shows what might happen if the techniques used in some fundraising appeals were copied by a boy trying to get a new girlfriend. No wonder attrition is so high!