A topp way to raise money
There is one simple way to dramatically increase income and improve your donor retention. You don't need to employ expensive consultants, install a new database or develop a brand new welcome strategy. Instead, you thank donors. That's it. You thank your donors. All of them….
If you prefer a milder view of why people give to charity, please consider another blog
Stewart Lee took a look at charity in a recent episode of Stewart Lee's Comedy Vehicle. In particular, he focused on the uneasy relationship between charity and celebrity, ironically summing up his position in the first minute or two when he explained why he does…
Five things we can learn about fundraising from DJ David Rodigan
If you saw David Rodigan walking down the street, you might imagine he was a bank manager or an accountant. He's a bespectacled 59 year-old who hasn't got much hair left, but see him on stage with a couple of turntables and you'll start to…
Watch out for your job – here comes the fundraising robot
Ok, that's probably an overstatement, but the robot fundraiser has finally hit the streets. Called Don-8r, the robot relies on donations to keep it powered. During testing on the streets of Dundee, it collected £25.86 over nine hours (mainly from one and two pence pieces)….
Protect the donor
We all know the old adage, look after the pennies and the pounds will look after themselves, but it should probably be extended to supporters too. Because if we take care of our donors, we won't need to worry about income targets. That might sound…
The tragedy of the commons
I studied development studies at university (at UEA) where as fresh young undergraduates we were introduced to Garret Hardin‘s concept of The Tragedy of the Commons (first published in Science magazine in 1968). Hardin described a situation where a group of livestock owners share a…
Oxfam Vs Nothing But Nets
The Science of Giving is a fantastic publication that should be on the shelf of every fundraiser. It summarises some of the most important social experiments that have helped to highlight the reasons behind low response rates and high levels of attrition. The chapter by…
When to choose choice
Choice is becoming a buzzword in fundraising. But just how important is it? Over the last few years, organisations like Kiva, DonorsChoose and CRUK (with MyProjects) have done rather well by offering people a chance to decide how their donations are used. Kiva, which launched…
A personal letter is worth a hundred impersonal emails
A new MP, Robert Halfon, has shared some of his thoughts on how charities lobby in The Guardian. 150 to 200 impersonal emails a days and a post bag full with "glossy reports, papers, letters from organisations, nine times out of ten sent as a…
Things real people don’t say about advertising
If you ever get tempted to get a little personal when developing creative work and start putting your own likes and preferences ahead of what your donor needs, can I suggest you have a quick look at Things Real People Don't Say About Advertising. It…
The Essentials
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?
How do donors manage their philanthropic budgets?