The Essentials
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?
How do donors manage their philanthropic budgets?
Like it Mark 🙂
But I would add a follow up for when any fundraiser or comms / marketing person is looking at what they are about to send out to their supporters…
“SW”
… So What? This has been a simple and unbelievably effective acid test for me over the years. It makes us think about comms from the recipient’s perspective and not ours which in turn helps to ensure we include the right messages.
Kevin
bottomlineideas.com