The new authenticity: Just adding handwriting to an appeal doesn’t equate to reality
Creating and maintaining an authentic relationship is a key part of the Bluefrog approach to fundraising. James Waring, our Head of Engagement, explains why. In the 10 years that I’ve worked in Fundraising one thing has always been true – Donors value authentic content. You’ll…
Three ways to supercharge your charity newsletter (time-warp edition)
One of my most popular posts was written back in 2010. It described how you could raise more money and build better relationships with donors by producing a great newsletter. You can find it here (but with the march of time and shifting platforms, most…
Charity Research Round Up. Issue 2
Welcome to issue two of the Bluefrog Fundraising Research Digest, our semi-regular round-up of research related to all things fundraising. As before, if you have any research that you might like to share (we’d love to see any in-house research highlights) please drop us a…
Charity research round up. Issue 1.
Welcome to the first edition of Research Digest, a semi-regular round-up of research related to all things fundraising. Once a month or so, we’ll select some recently published research along with a selection of projects from the last few years that we think are worth…
The A to Z of writing fundraising appeals (Part 3)
Here comes the final part of Steve Lynch’s guide to writing great fundraising copy. If you’ve missed the earlier posts, you can find part one here and part two here. We kick off today with M. M is for Monkey Do you notice anything odd…
The A to Z of writing fundraising appeals (part 2)
It’s time for part two of the fundraising copy writing guide from Bluefrogger, Steve Lynch. As before, remember that this is a little tongue in cheek but packed full of great advice. Part one is here if you missed the previous post. Today, we are…
The A to Z of writing fundraising appeals
I thought I’d share a copy writing guide put together by Bluefrog writing ace, Steve Lynch. Slightly tongue in cheek, it offers a host of tips derived from years of writing hundreds of fantastic charity appeals. His advice should raise a few smiles and hopefully…
A medieval ‘course’ in writing an appeal
There is virtually nothing new in fundraising. It’s one of the reasons I spend so much time in archives, hunting around for historical examples of how people used to raise money for charity. I learn a huge amount that I can implement – with a…
We have reached peak regular giving. So what next?
One of the things that has become apparent in Bluefrog’s ongoing qualitative research is a growing sense of negativity surrounding the issue of monthly gifts – particularly those paid by direct debits. This appears to be more than a general gripe. Take a look at…
The how to fundraise without annoying people checklist
People give to make a positive difference to something that matters to them. Spend as much time, space and budget on showing what donors have achieved through their giving as you do on showing them why money is needed. Remember, your competition isn’t just other…
