People who have more money can give more away.
OK. OK. I know. That’s a truism. You obviously have to have some spare cash if you are going to support a charity, but what makes this a particularly interesting point is the recent report from the Governor of the Bank of England, where he...
What street food can teach us about good fundraising
There is a Sunday street food market near where I live. It’s not called ‘Come and awkwardly attempt to eat food standing up that would be easier to eat sitting down, but it doesn’t matter because you’ll feel like you’ve done something with the day’....
Why do people give? The mid-level donor podcast with Angela Cluff
This is a must-listen for anyone interested in mid-level donors. It's actually a must-listen for everyone, but particularly for those with mid-level donors within their remit. Angela Cluff started out her career at the British Heart Foundation before moving to the NSPCC where she was...
The Ladder of Fundraising Effectiveness
As one of the founders of modern fundraising, Redmond Mullin left us a huge amount of his knowledge in his books. If you find a copy of Foundations of Fundraising and The Fundraising Handbook grab them. Flick through a few pages and you'll soon find...
What can you learn from the early days of fundraising ads on TV?
This post follows the review of the early days of NSPCC TV advertising produced by Giles Pegram which can be read here. You need to read it before tucking in to what follows. There are hundreds of different charity ads on our TVs, but by...
Why do people give? The podcast with Lyndall Stein
Lyndall is a remarkable fundraiser. Her experience includes setting up the UK fundraising operation for the African National Congress when Nelson Mandela was still in prison. She then went on to work for the Terrence Higgins Trust when HIV and AIDS were still beyond treatment...
Why do people give? The podcast with Ken Burnett
This was another treat for me. Ken remains a huge influence on my thinking and this is the first time I've been able to dig into who and what influenced him. We kick off with a history of ActionAid. Ken shows how an open mind...
Why do people give? The podcast with Giles Pegram
One of the breakthrough moments in my career came when I began to understand just how much we could learn from our fundraising predecessors about how we should raise money today. I'm not talking about the last decade or so. I'm talking about going deep...
Charity Research Round Up. Issue 3
Welcome to the third edition of Bluefrog Fundraising’s Research Digest. In this edition, we’re focusing on a study from the archives which relates to much of our thinking at the moment about the impact of choice on how donors give. If this area interests you...
The new authenticity: Just adding handwriting to an appeal doesn't equate to reality
Creating and maintaining an authentic relationship is a key part of the Bluefrog approach to fundraising. James Waring, our Head of Engagement, explains why. In the 10 years that I’ve worked in Fundraising one thing has always been true – Donors value authentic content. You'll...
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?