What can you learn from the early days of fundraising ads on TV?
This post follows the review of the early days of NSPCC TV advertising produced by Giles Pegram which can be read here. You need to read it before tucking in to what follows. There are hundreds of different charity ads on our TVs, but by…
Why do people give? The podcast with Lyndall Stein
Lyndall is a remarkable fundraiser. Her experience includes setting up the UK fundraising operation for the African National Congress when Nelson Mandela was still in prison. She then went on to work for the Terrence Higgins Trust when HIV and AIDS were still beyond treatment…
Why do people give? The podcast with Ken Burnett
This was another treat for me. Ken remains a huge influence on my thinking and this is the first time I’ve been able to dig into who and what influenced him. We kick off with a history of ActionAid. Ken shows how an open mind…
Why do people give? The podcast with Giles Pegram
One of the breakthrough moments in my career came when I began to understand just how much we could learn from our fundraising predecessors about how we should raise money today. I’m not talking about the last decade or so. I’m talking about going deep…
Charity Research Round Up. Issue 3
Welcome to the third edition of Bluefrog Fundraising’s Research Digest. In this edition, we’re focusing on a study from the archives which relates to much of our thinking at the moment about the impact of choice on how donors give. If this area interests you…
The new authenticity: Just adding handwriting to an appeal doesn’t equate to reality
Creating and maintaining an authentic relationship is a key part of the Bluefrog approach to fundraising. James Waring, our Head of Engagement, explains why. In the 10 years that I’ve worked in Fundraising one thing has always been true – Donors value authentic content. You’ll…
Three ways to supercharge your charity newsletter (time-warp edition)
One of my most popular posts was written back in 2010. It described how you could raise more money and build better relationships with donors by producing a great newsletter. You can find it here (but with the march of time and shifting platforms, most…
Charity Research Round Up. Issue 2
Welcome to issue two of the Bluefrog Fundraising Research Digest, our semi-regular round-up of research related to all things fundraising. As before, if you have any research that you might like to share (we’d love to see any in-house research highlights) please drop us a…
Charity research round up. Issue 1.
Welcome to the first edition of Research Digest, a semi-regular round-up of research related to all things fundraising. Once a month or so, we’ll select some recently published research along with a selection of projects from the last few years that we think are worth…
The A to Z of writing fundraising appeals (Part 3)
Here comes the final part of Steve Lynch’s guide to writing great fundraising copy. If you’ve missed the earlier posts, you can find part one here and part two here. We kick off today with M. M is for Monkey Do you notice anything odd…
