Last month I featured an episode of Stewart Lee's Comedy Vehicle where he shared his views on why celebrities get involved with charites. I recently discovered he's just published a presentation on what he could do to boost his social media presence. As you'll see,...

Bill Bernbach was one of the original Mad Men. The founder of DDB, he created some of the most famous lines in advertising. Bill appreciated that great ads came from an understanding of human motivations. And, in that respect, he didn't necessarily think that facts...

GRAACC is a Brazilian hospital that offers free treatment for children with cancer. Over the last few years they have used a number of innovative approaches to raising funds. in 2011, they undertook the great banner sale. Rather than simply ask people for money, they...

Innovation is great. But why waste time trying to create something that already exists? That's why I encourage the Bluefrog creatives to spend time with their noses in dusty old tomes finding about what our fundraising grandparents where up to. Time spent in research makes...

One of the many great things on SOFII is Jerry Huntsinger's series of fundraising tutorials. Jerry started writing fundraising letters in 1962 and over the years has probably written more of them than most people you could think of. Every single one his tutorials can...

If you find yourself thinking that your charity has a tough job raising funds because you can't demonstrate the level of need that can be offered by children's and cancer charities, you need to watch this video. It's from a 90s TV show called TV...

You are a fundraiser working for an organisation that is fighting to ensure that hunting with dogs remains banned. The video footage that you'd like to use to make your case is far too upsetting for any broadcaster to feature. So what do you do?...

Well to be honest, it's not for me. It's for Ibu Nurhaeni, who runs a grocery business in Indonesia or Kodjo Agounde, an electrician in Togo. Or it could be for any of the entrepreneurs that you'll find onLendwithcare.org. It's a site that Bluefrog has...

In On The Art of Writing Copy, Herschell Gordon Lewis shares his four great laws of copywriting. You can read them all here. But if you employ creatives to develop your fundraising materials, you really need to pay attention to number three. That's the one...

You don't see too many motivational posters around charity offices these days. That's a shame. Particularly for the techies who find themselves working in the gloom of basements and cupboards. Luckily for them, LOLnptech.org is on hand to offer a little relief from the daily stresses...