Reddit.com is a social news website where users (called redditors) submit content. Other redditors then give each post an upvote or a downvote depending whether they like it or not. A post with plenty of upvotes will find itself on the front page where thousands...

My dad was a printer. When he worked night shifts on the national newspapers I always went to bed very excited. That's because I knew he'd come home with a gift for me. As soon as I woke up, I'd rush downstairs to find a...

A rather entertaining viral video from the English National Opera, that demonstrates what might happen if you used Facebook and Twitter rules for your real life. Nothing really to add apart from the obvious - not all friends are friends.

Last month I featured an episode of Stewart Lee's Comedy Vehicle where he shared his views on why celebrities get involved with charites. I recently discovered he's just published a presentation on what he could do to boost his social media presence. As you'll see,...

Bill Bernbach was one of the original Mad Men. The founder of DDB, he created some of the most famous lines in advertising. Bill appreciated that great ads came from an understanding of human motivations. And, in that respect, he didn't necessarily think that facts...

GRAACC is a Brazilian hospital that offers free treatment for children with cancer. Over the last few years they have used a number of innovative approaches to raising funds. in 2011, they undertook the great banner sale. Rather than simply ask people for money, they...

Innovation is great. But why waste time trying to create something that already exists? That's why I encourage the Bluefrog creatives to spend time with their noses in dusty old tomes finding about what our fundraising grandparents where up to. Time spent in research makes...

One of the many great things on SOFII is Jerry Huntsinger's series of fundraising tutorials. Jerry started writing fundraising letters in 1962 and over the years has probably written more of them than most people you could think of. Every single one his tutorials can...

If you find yourself thinking that your charity has a tough job raising funds because you can't demonstrate the level of need that can be offered by children's and cancer charities, you need to watch this video. It's from a 90s TV show called TV...

You are a fundraiser working for an organisation that is fighting to ensure that hunting with dogs remains banned. The video footage that you'd like to use to make your case is far too upsetting for any broadcaster to feature. So what do you do?...