Whatever you call it, your tagline, slogan or strapline can make a significant contribution to your communication strategy. It can help a donor identify both what you do and what benefits they'll gain from supporting you. If you think your charity has a great tagline,...

Today is World Malaria Day. Not much news from the NGOs so I thought I'd put up Mosquito Song from Seun Kuti. It's a cracking tune. If you'd like to buy a mosquito net for someone in a poor country, ActionAid have some you might...

Having spent a few days in Cornwall, I had an opportunity to get on the delivery end of some of the charities I support. The National Trust were absolutely great at Bedruthan Steps, asking me about places I've visited and handing over a map featuring...

People often ask me about how we do such great work at Bluefrog. The answer is simple. Years ago, we bought ourselves an OkiDoki 30007 ideas checker. Every idea that we come up with goes into the hopper (1). Computer science then gives it a...

Back in the 80's when Errol Morris was interviewed about his recently released film, The Thin Blue Line, it seems he waffled a little and didn't get some key points over to the audience. Studio head, Harvey Weinstein heard the interview and wasn't that pleased....

Kimberley of Kimberley's Comments put up a post last week that got me thinking. She recounts a story of traveling in India. Hot and thirsty, she stopped for a drink of pomegranate juice. Fast forward to a freezing cold day in Canada and the thoughts...

One of the most difficult parts of creating a good brief is writing the proposition. This is the single most important thing that your advertisement or pack should convey to the reader – the very essence of what you want to say. It most definitely...

The Docklands Light Railway is under construction, it's freezing cold in London so the bike isn't getting out as much as it should and, as a result, I'm doing loads more walking. I pass a number of Starbucks on the way to work. I don't...

Here's another example of charities using iPhone Apps. This time it's to raise funds. It's called A Real Tree and is a very simple idea. You buy the app for £0.59 in the UK ($0.99 in the USA) and the purchase price is used to...

I've managed to get my hands on some more secretly taped recordings. This time it's an agency brainstorming some ideas for a TV ad for the RSPCA. You can hear what was captured by clicking here. Not quite sure which agency it is, but i...