Well to be honest, it’s not for me. It’s for Ibu Nurhaeni, who runs a grocery business in Indonesia or Kodjo Agounde, an electrician in Togo. Or it could be for any of the entrepreneurs that you’ll find onLendwithcare.org. It’s a site that Bluefrog has…

In On The Art of Writing Copy, Herschell Gordon Lewis shares his four great laws of copywriting. You can read them all here. But if you employ creatives to develop your fundraising materials, you really need to pay attention to number three. That's the one…

You don't see too many motivational posters around charity offices these days. That's a shame. Particularly for the techies who find themselves working in the gloom of basements and cupboards. Luckily for them, LOLnptech.org is on hand to offer a little relief from the daily stresses…

Whatever you call it, your tagline, slogan or strapline can make a significant contribution to your communication strategy. It can help a donor identify both what you do and what benefits they’ll gain from supporting you. If you think your charity has a great tagline,…

Today is World Malaria Day. Not much news from the NGOs so I thought I’d put up Mosquito Song from Seun Kuti. It’s a cracking tune. If you’d like to buy a mosquito net for someone in a poor country, ActionAid have some you might…

Having spent a few days in Cornwall, I had an opportunity to get on the delivery end of some of the charities I support. The National Trust were absolutely great at Bedruthan Steps, asking me about places I've visited and handing over a map featuring…

People often ask me about how we do such great work at Bluefrog. The answer is simple. Years ago, we bought ourselves an OkiDoki 30007 ideas checker. Every idea that we come up with goes into the hopper (1). Computer science then gives it a…

Back in the 80’s when Errol Morris was interviewed about his recently released film, The Thin Blue Line, it seems he waffled a little and didn’t get some key points over to the audience. Studio head, Harvey Weinstein heard the interview and wasn’t that pleased….

Kimberley of Kimberley's Comments put up a post last week that got me thinking. She recounts a story of traveling in India. Hot and thirsty, she stopped for a drink of pomegranate juice. Fast forward to a freezing cold day in Canada and the thoughts…

One of the most difficult parts of creating a good brief is writing the proposition. This is the single most important thing that your advertisement or pack should convey to the reader – the very essence of what you want to say. It most definitely…