I've found another great example of a charity using the iPhone to engage volunteers. This time its the Salvation Army (over in the US). They are offering people a chance to download a bell (you can get yours here). A downloadable bell on a telephone...

Where do great ideas come from? I don't know. John Cleese gets his from Mr Ken Levinshaw who lives in Swindon. He gets them from Mildred Spong who lives on the Isle of Wight. She refuses to say where she gets them from. I know...

As I first walk through the doors of a charity, I often find myself having an Indiana Jones type moment. It's nothing to do with dodging boulders or poison darts. What comes to mind is the closing scene from Raiders of the Lost Ark –...

Having written and overseen the writing of hundreds of charity communications, I've come to the conclusion that the instructional approach that so many brand guidelines take to defining 'tone of voice' simply doesn't work when it comes to specifying how non-profits must use language. Most...

I was alerted to the International Network for Enabling Poverty Development by a message on twitter from one of their UK staff, @InepdMercedes. A field worker, Shane Thomson had been locked up in a jail somewhere in Africa for a crime that, as far as...

There's a great post on Jonathan Waddingham's (from Just Giving) blog. He noticed that Stephen Fry had RT'd (that means shared a link) to Mel Cupper's, Big Issue fundraising page on his Twitter account, saying... "He just needs a tiny-winy bit more cash and he's...

It's been around for a while, but this guide on how to make viral videos has some great tips that charities could benefit from. In under 4 minutes it shows you: Why content is not king How to get on the most viewed pages Title...

Back in the early days of the recession, the Prostate Cancer Charity shared some very important information on their copy testing programme with the sector about the impact of talking about the economic downturn in appeals. Now you have an opportunity to say thank you and help the men in your...

Juan Manuel Fraga can teach you everything you need to know about making your ask online. Show need Demonstrate the solution Give the donor an easy and simple action Tell them the cost Use a strong call to action Thank Show the donor what they...

You've got some great creative sorted. It's been signed off and is going through artwork. The data is processed. The printer has your slot booked and everything is looking good for the mailing, Then suddenly there is a phone call. A breathless voice says we...