5 ways to screw up a brief
I've recently become a fan of cakewrecks. It's a blog that features pictures of cakes that have gone wrong. Poorly designed, inappropriate, creepy, ugly and just plain wrong! The best are the result of misunderstandings and are great examples of what happens when there is...
The thinking behind the £1 pack
I was happily reading a fantastic review in Third Sector on one of Bluefrog's two recruitment packs recently mailed for Centrepoint, until I got to the end and saw that our work had been credited to another agency. "My my," I said, "that's a disappointment...
How a gold bikini took me back in time
When I was a fundraiser at the YMCA, we had a very specific problem to deal with – our brand was bigger than the organisation. Virtually everyone had heard of the YMCA (we had something like about 98% awareness), but few people really understood what we did. The Village People had...
How to use Twitter to raise money
Everyone is ranting about the massive amount raised by Comic Relief. But behind the huge numbers is a great little idea by Peter Serafinowicz, who managed to raise over £5,000 on Red Nose Day with a combination of Twitter and Just Giving. His idea was...
Metering donations
I thought the donation meter might have been an Onion spoof when I first saw it. Particularly when it was somebody called John W. Hickenlooper talking about it. But they are real. Hickenlooper is Denver’s mayor and he introduced them to help raise money for projects aimed at...
The Essentials

Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!

‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!

Why do people give? The Donor Participation Project with Louis Diez.

A guide to fundraising on the back of a postcard

What does the latest research tell us about the state of fundraising?



