Category: Categories

Less is more

This is an incredibly strong video from Oxfam about the crisis in the Democratic Republic of Congo. But, to my mind, it would have been better had it ended at 1 minute with a call to action. The opening scenes are so moving that it doesn't…

Obama does a 360

The interweb is packed full of congratulations and celebrations over Barack Obama’s victory and it seems a pretty good time to have a look at some of the tools he used to win and see what lessons there are to learn for fundraising in the UK. There are…

Thinking big

For all the talk about great targeting and brilliant creative, to my mind, the single most important element that influences how much income we generate is the central idea around which the appeal is built. The Art Fund appeal for the Blue Rigi which won the best use of DM at the…