I was de-briefed on some research a while ago. During one of the workshops a female donor had said that she dreaded canceling a direct debit because she knew that she’d get a phone call asking her to start again.  This fear was enough to stop her canceling. There was...

Yep. Another graph. But hopefully the last one for a  while. I'll try to get back to humorous videos, anecdotes and lovely qually research as soon as possible.  I'm not sure how useful this one is going to be, but it's pretty interesting all the same.  Bill...

It seems the downturn in the amount of goods being donated to charity shops is continuing. David Moir, head of policy at the Association of Charity Shops, is reported in The Guardian as saying:

Donors often struggle to describe what makes one charity different from another. I've seen people in research groups trying to prise child welfare organisations apart by talking about levels of "seriousness" or average age of beneficiaries. I've seen healthcare charities being discussed in terms of bedside manner....

I blogged about the effects of directly talking about the credit crunch in appeal copy in early December. I'm now able to share details about the test. It was undertaken with The Prostate Cancer Charity as part of their Christmas appeal. We mailed two packs that were virtually identical....