Results from massive research study into why donors lapse
Bluefrog’s research into why donors lapse, The Fundraiser’s Guide to Lapsers, is now available for download by clicking here. As mentioned in a previous post, we were fortunate in having Professor Adrian Sargeant review our work and for very kindly writing the foreword. I’d like…
From a gift of £1 to a £2.5 million legacy
Bluefrog CSD, Matt Parkes talks about the £1 pack from his own experience as Head of Fundraising at ChildLine, on his blog, Parkeslife. He also recounts how a massive legacy was generated by the concept. If you are interested in revamping your donor acquisition and development,…
Adrian Sargeant’s foreword to Bluefrog’s research into the causes of lapsing – donors have a right to feel good about giving
Last summer, Bluefrog presented its findings on a huge qualitative study to identify the key reasons why donors decide to stop giving. As many of you who attended the event told me, the information was great, but the presentation wasn’t. That’s why we have taken a little…
One reason why Sainsbury’s supports Comic Relief
On Monday, Sainsbury's posted its best quarterly sales growth figures for two and a half years. One event that helped boost sales was Comic Relief. 19 million shoppers were attracted to the store around the week of the event. That's more than at any time outside Christmas….
Why donors are like parrots
I can’t remember where I found this story, but it sums up a particular characteristic of donors… A man goes into a pet shop looking for a parrot. “I want a parrot that can talk,” he says, “I don’t care what he looks like, but…
Now and again, something happens that surprises you
In my efforts to keep this blog dynamic and useful, I’ve taken to late night and early morning posting (It’s the only chance I get as I’m running Bluefrog during the day). At about half-past seven on Friday evening, I put up the preceding post…
I’ve given my first donation via Twitter
I’ve posted about FORGE in the past (A US based charity that works with displaced communities in Africa). They tried to implement the Kiva model (without the lending part) and it didn’t work too well. As a result, Executive Director, Kjerstin Erickson, went public about…
So how much should people give to charity?
There are a great couple of video clips on tacticalphilathropy.com First off is an interview with Peter Singer, author of The Life You Can Save. In case you didn’t know, Peter is a professor of bioethics at Princeton University and his new book combines a…
How the direct debit cycle works
I posted a piece last week on Rapidata's paper on what's happening to direct debits in the UK. It can be downloaded here. Have a look. It isn't often you get such a chunk of great information completely free of charge. But just in case…
Return to Melksham
Just before my short break, I had a very interesting conversation with Helen Reynolds of Sue Ryder Care about their pay what you choose pricing experiment in their Melksham charity shop. This has been one of the most popular topics I’ve covered so I’ve started…