This is a simple way to increase response rates and average gift – by a big margin. Next time you are putting together a brief, forget the real purpose of your job. Whether you are working to end global poverty, protecting Canadian lakes, stamping out...

The desire to raise serious sums of money for charities (or non-profits as our American cousins might say) is a fantastic thing. Animal rescue, tackling global poverty, protection of wildlife and the environment and funding cancer research and awareness are cracking causes that deserve every...

Recency, Frequency and Value are the mainstays of a successful segmentation strategy. You can use values, geo-demographics, regression and even snake oil to try and improve your targeting of appeals,  but at the end of the day, the long-term use of RFV can make the...

Bluefrog's Head of Social Fundraising, Anna Walsh, has recently started her own blog – Social Frog – with a specific focus on street and door to door fundraising. Her first post highlights a phenomena which she has named the Bergstrom Effect. As Anna explains, It's...

Following on from my piece on Barnardo's creative work in the 1930's, I'd thought it might be interesting to get a little more contemporary. I've blogged before about Barnardo's recent TV ad (produced by BBH). I think it's a great piece of work and if...

The nominations for Professional Fundraising's who has the most staff and mates award is the "most influential person in fundraising" poll closes on Wednesday at 5.30. Derek Humphries makes a very sensible case for one very influential person on his blog. His suggestion is that it...

Since my post on the £1 pack a few weeks back, I've received a couple of examples of how other charities are using it (thanks very much to those readers that sent them in). One of the most interesting of which has recently been mailed by the...

On Monday, Sainsbury's posted its best quarterly sales growth figures for two and a half years. One event that helped boost sales was Comic Relief. 19 million shoppers were attracted to the store around the week of the event. That's more than at any time outside Christmas....

I can't remember where I found this story, but it sums up a particular characteristic of donors… A man goes into a pet shop looking for a parrot. "I want a parrot that can talk," he says, "I don't care what he looks like, but...

In my efforts to keep this blog dynamic and useful, I've taken to late night and early morning posting (It's the only chance I get as I'm running Bluefrog during the day). At about half-past seven on Friday evening, I put up the preceding post...