Anna Walsh and The Bergstrom Effect
Bluefrog's Head of Social Fundraising, Anna Walsh, has recently started her own blog – Social Frog – with a specific focus on street and door to door fundraising. Her first post highlights a phenomena which she has named the Bergstrom Effect. As Anna explains, It's...
Results of Barnardo's TV campaign
Following on from my piece on Barnardo's creative work in the 1930's, I'd thought it might be interesting to get a little more contemporary. I've blogged before about Barnardo's recent TV ad (produced by BBH). I think it's a great piece of work and if...
Who to vote for in the Professional Fundraising's 'most influential' poll
The nominations for Professional Fundraising's who has the most staff and mates award is the "most influential person in fundraising" poll closes on Wednesday at 5.30. Derek Humphries makes a very sensible case for one very influential person on his blog. His suggestion is that it...
Further developments on the use of the £1 pack
Since my post on the £1 pack a few weeks back, I've received a couple of examples of how other charities are using it (thanks very much to those readers that sent them in). One of the most interesting of which has recently been mailed by the...
One reason why Sainsbury's supports Comic Relief
On Monday, Sainsbury's posted its best quarterly sales growth figures for two and a half years. One event that helped boost sales was Comic Relief. 19 million shoppers were attracted to the store around the week of the event. That's more than at any time outside Christmas....
Why donors are like parrots
I can't remember where I found this story, but it sums up a particular characteristic of donors… A man goes into a pet shop looking for a parrot. "I want a parrot that can talk," he says, "I don't care what he looks like, but...
Now and again, something happens that surprises you
In my efforts to keep this blog dynamic and useful, I've taken to late night and early morning posting (It's the only chance I get as I'm running Bluefrog during the day). At about half-past seven on Friday evening, I put up the preceding post...
I've given my first donation via Twitter
I've posted about FORGE in the past (A US based charity that works with displaced communities in Africa). They tried to implement the Kiva model (without the lending part) and it didn't work too well. As a result, Executive Director, Kjerstin Erickson, went public about...
So how much should people give to charity?
There are a great couple of video clips on tacticalphilathropy.com First off is an interview with Peter Singer, author of The Life You Can Save. In case you didn't know, Peter is a professor of bioethics at Princeton University and his new book combines a...
Direct debit cancellations are on the up - so what?
Rapidata has just released a fantastic report on what's happening to charity direct debits in the UK. If you've read the article in Third Sector, you've just scratched the surface of what you'll find in the actual paper. It's more than a simple document saying...
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?