Legacy fundraising online research
Last year I was lucky enough to recruit Hugh Stockhill to Bluefrog. For those of you who don't know him, Hugh is our legacy guru. He ran the legacy operation when I was head of fundraising at the YMCA and continued in that position for another...
Even if you build it, they might not come
If your head has been turned by the success of Kiva and you are thinking about how your charity might set up a similar direct giving product you need to know about FORGE. FORGE was set up by Kjerstin Erickson, a Stanford University student, who...
Results on credit crunch copy vs normal copy test
This is a quick heads up on one of the tests we've been involved with on the effect of directly talking about the credit crunch in DM packs. Same packs, same projects, same asks – but one version placed emphasis on the effects of the economic downturn. The other pack simply...
Less is more
This is an incredibly strong video from Oxfam about the crisis in the Democratic Republic of Congo. But, to my mind, it would have been better had it ended at 1 minute with a call to action. The opening scenes are so moving that it doesn't...
Make your donors feel comfortable
I've always made time to visit Leland Maschmeyer's blogs and was interested in a recent posting that referred to a comment made by Pierre Martineau, director of marketing for The Chicago Tribune in the 1950's. He believed "the most important function of advertising isn't to...
New Research on attitudes to cancelling direct debits
There is another piece of research available on the effect of the economy on giving to charity. This time it’s from Rapp and they have focused on attitudes to direct debits. We don’t have access to the whole report but the top line figures don’t...
Face to face and email - where might they fit together?
books have been part of my office furniture since I first discovered his work on persuasion and compliance on a trip to the US. Much of his thinking went into developing the strategy behind the prospecting campaigns that Bluefrog implemented through Gift for organisations like...
37% of donors say they are less likely to give to new charities
During the recent rocky times, the fear amongst fundraisers has been of donors cutting back on giving, but every indication we have at Bluefrog is of something different happening. Money isn’t being stashed under mattresses or in biscuit tins in preparation for a financial apocalypse....
New research indicates 6 percent are now giving less
We have another piece of data to add to the ever-growing library on attitudes to giving in the current economic climate. I have already blogged on Bluefrog’s qualitative research and the September RNLI study As regular readers wil no doubt remember, ongoing Bluefrog qualitative research (amongst mid-value donors) is...
Metering donations
I thought the donation meter might have been an Onion spoof when I first saw it. Particularly when it was somebody called John W. Hickenlooper talking about it. But they are real. Hickenlooper is Denver’s mayor and he introduced them to help raise money for projects aimed at...
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?