Author: Mark Phillips

Metering donations

I thought the donation meter might have been an Onion spoof when I first saw it. Particularly when it was somebody called John W. Hickenlooper talking about it. But they are real. Hickenlooper is Denver’s mayor and he introduced them to help raise money for projects aimed at…

Obama does a 360

The interweb is packed full of congratulations and celebrations over Barack Obama’s victory and it seems a pretty good time to have a look at some of the tools he used to win and see what lessons there are to learn for fundraising in the UK. There are…

Thinking big

For all the talk about great targeting and brilliant creative, to my mind, the single most important element that influences how much income we generate is the central idea around which the appeal is built. The Art Fund appeal for the Blue Rigi which won the best use of DM at the…

Shopping for ideas

I don’t often go to the Bexhill-on-Sea Observer for information on fundraising, but when I worked at the YMCA, I spent a great deal of time in my appeals administration department. Debbie Bland, who ran it, had a very keen nose for assessing how well…