When it comes to creating great appeals, less really can be more.
You've got some great creative sorted. It's been signed off and is going through artwork. The data is processed. The printer has your slot booked and everything is looking good for the mailing, Then suddenly there is a phone call. A breathless voice says we...
A change in direction for the NSPCC
There was a piece of news that seems to have sneaked under the radar in the last week or so, but could be the first step of a change in fundraising practice that will influence a whole range of charities. It did get a mention...
5 ways to screw up a brief
I've recently become a fan of cakewrecks. It's a blog that features pictures of cakes that have gone wrong. Poorly designed, inappropriate, creepy, ugly and just plain wrong! The best are the result of misunderstandings and are great examples of what happens when there is...
Who to vote for in the Professional Fundraising's 'most influential' poll
The nominations for Professional Fundraising's who has the most staff and mates award is the "most influential person in fundraising" poll closes on Wednesday at 5.30. Derek Humphries makes a very sensible case for one very influential person on his blog. His suggestion is that it...
Further developments on the use of the £1 pack
Since my post on the £1 pack a few weeks back, I've received a couple of examples of how other charities are using it (thanks very much to those readers that sent them in). One of the most interesting of which has recently been mailed by the...
Forget toxic assets. It's toxic donors that we need to worry about
How can some donors be toxic? Aren't they all the same? Sadly, the answer is no. Just look at attrition rates of regular givers. Some of the most recently adopted recruitment techniques have very high levels of attrition – face to face, TV and telephone recruited...
Results from massive research study into why donors lapse
Bluefrog's research into why donors lapse, The Fundraiser's Guide to Lapsers, is now available for download by clicking here. As mentioned in a previous post, we were fortunate in having Professor Adrian Sargeant review our work and for very kindly writing the foreword. I'd like...
From a gift of £1 to a £2.5 million legacy
Bluefrog CSD, Matt Parkes talks about the £1 pack from his own experience as Head of Fundraising at ChildLine, on his blog, Parkeslife. He also recounts how a massive legacy was generated by the concept. If you are interested in revamping your donor acquisition and development,...
The thinking behind the £1 pack
I was happily reading a fantastic review in Third Sector on one of Bluefrog's two recruitment packs recently mailed for Centrepoint, until I got to the end and saw that our work had been credited to another agency. "My my," I said, "that's a disappointment...
Adrian Sargeant's foreword to Bluefrog's research into the causes of lapsing – donors have a right to feel good about giving
Last summer, Bluefrog presented its findings on a huge qualitative study to identify the key reasons why donors decide to stop giving. As many of you who attended the event told me, the information was great, but the presentation wasn't. That's why we have taken a little...
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?