What are the long-term effects of Covid-19 on fundraising?
Month after month for well over a decade, at Bluefrog we have been speaking to donors about their attitudes to giving to charity. That’s around one hundred studies, across many different themes. We’ve learned what people think about regular giving, mid-value gifts, safeguarding, legacies, alumni…
So, what did happen to giving in 2020?
I’ve been lucky enough to have been given early access to some of the key findings from Blackbaud’s 2020 Charitable Giving Report. There’s loads of great insight gained from the analysis of over $40 billion in charitable giving to over 8,800 organisations. But before you…
People who have more money can give more away.
OK. OK. I know. That’s a truism. You obviously have to have some spare cash if you are going to support a charity, but what makes this a particularly interesting point is the recent report from the Governor of the Bank of England, where he…
Why do people give? The supporter experience podcast with Giles Pegram.
It’s been a while, but I’ve moved away from video, back to the podcast for another great chat with Giles Pegram. Giles joined me to share his thoughts about what fundraisers should be doing to prepare for 2021. But most importantly, he spoke about a…
What do donors think about giving now we are 7 months into the pandemic?
As the number of infections increase across the UK and restrictions on our movements are re-imposed, I hope these findings from the fourth round of Bluefrog’s research into giving in the time of Coronavirus will help you plan your fundraising for the weeks and months…
A once in a lifetime Christmas Appeal (we hope)
With Christmas appeals in full development, Bluefrog Account Director, Katherine Howe shares the thinking behind one particular Bluefrog appeal. I hope you find it interesting… As a fundraising Account Director, this time of year is normally full of questions like: Are the dogs allowed to wear…
Do your donors give to focus on a problem or to forget it?
One of the findings that’s been pretty consistent in our research into attitudes to giving in the time of Coronavirus has been how it has focused people’s minds about the charity work that they want to support. As we’ve pointed out in our reports (links…
Welcome to the Fundraiser’s Book Club
Together with Jen Love from Agents of Good, we have now released the first episode of the Fundraiser’s Book Club on Fundraising Everywhere TV. As you might expect, each month, Jen and I discuss a fundraising book. And to kick off we chose Donor Care…
The time for leadership – giving in the time of Coronavirus.
With more than a 100 days passing since the lockdown began in the UK, I’m happy to be able to release the third stage of Bluefrog’s research findings into donor attitudes to giving during the pandemic. The changes we have seen are significant and I…
Fundraising in 2021 – what might we expect?
The roller coaster that is 2020 isn’t even half way through and we’ve seen huge changes in the fundraising landscape. And that’s before we’ve even started to think about 2021. At Bluefrog, we’ve spent a significant amount of time speaking to donors, reviewing secondary research…
