We have reached peak regular giving. So what next?
One of the things that has become apparent in Bluefrog’s ongoing qualitative research is a growing sense of negativity surrounding the issue of monthly gifts – particularly those paid by direct debits. This appears to be more than a general gripe. Take a look at…
The how to fundraise without annoying people checklist
People give to make a positive difference to something that matters to them. Spend as much time, space and budget on showing what donors have achieved through their giving as you do on showing them why money is needed. Remember, your competition isn’t just other…
Inside the mind of the American mid-level donor
In just over a week, I’ll be jumping on a plane for my first trip to Las Vegas to speak at Donor Love Southwest. I’ll be sharing some of the insights I’ve gained over the years about how mid-level donors choose charities and how they…
She is not your donor. You are one of her charities.
This slide appeared in my recent presentation at the AFP international fundraising conference on Bluefrog’s research into the American mid-level donor. It’s taken on a life of its own as it’s bounced round the internet so I thought I would share it here too. It…
The Fundraising Ecosystem
I’ve now completed the analysis of Bluefrog Fundraising’s qualitative research into the opinions of donors regarding the safeguarding stories that hit the headlines in February. The process of presenting the findings to clients and sector bodies has begun and we will be sharing them more widely…
What do you do when your most valuable donors don’t read your appeals?
Bluefrog Fundraising has just completed a detailed qualitative study into attitudes to giving and – perhaps more importantly, fundraising – amongst mid-value donors in the USA. It’s the fifth country we’ve looked at in this specific programme of research (the others being the UK, Canada,…
Why we should be worried about where donors get their information from.
I’ve just had my first debrief on a significant qualitative study that Bluefrog Fundraising has undertaken looking at what UK donors think about the recent series of safeguarding stories. We’ve uncovered some things that you might expect, but a great deal of what we’ve found…
Not much has changed in the fundraising environment since 1971
Recently, I had the chance to read a 47 year-old review of the UK fundraising market, produced by a long-closed advertising agency, Rupert Chetwynd and Partners. As I turned the pages, I found myself thinking that much of the content could have been written a…
What do donors need from you?
As fundraisers we are in a very fortunate position. We have more advice available to us through books, blogs, videos and conferences that any other generation in history. But that presents a peculiar set of difficulties. How on earth do we differentiate between the good…
When culture doesn’t translate into giving
Fly to one of the international fundraising conferences and you’ll no doubt be presented with more great fundraising ideas than you can shake the proverbial stick at. You might well be planning your next big campaign before the wheels on your plane touch down on…
