Why do so many wealthy donors give so little?
If the typical UK donor has been giving just £20 a month to charity for much of the last decade, what does the typical donor from the wealthiest 1% of British society give? In my last post that highlighted the podcast with Giles Pegram, I…
Why do people give? The missing £5 billion one with Giles Pegram.
For the past month or so, I’ve been posting videos on LinkedIn examining the causes of the fall in individual giving income – in real terms – by £5 billion since 2005. Here’s the chart that shows what’s happened. It’s been built with data from…
Unleash the might of the donor! Power as a component of a fundraising plan.
Mention power in fundraising circles and you’ll perhaps find yourself hearing stories detailing how wealthy donors have compromised work, disrupted plans, and helped create a hostile working environment. It’s a subject that’s highly likely to evoke a strong emotional reaction from fundraisers who have struggled…
Beyond words: How thanking can transform your relationship with your charity’s supporters.
When a charity reaches out asking for help with their fundraising, especially if they’re facing challenges such as low second-gift rates, high attrition, and limited interest in legacies, my first reaction is to hop online to get a first-hand experience of being one of their…
Why you should stop f***ing about with your logo and stick to fundraising instead
A few weeks ago, I presented Rogare‘s inaugural Critical Fundraising lecture at Kingston University. My topic was charity rebranding. It’s an area of work I’ve long been interested in. I love great brands, and as a result, I tend to track what happens after a…
Why do people give? The Donor Participation Project with Louis Diez.
Today’s podcast features Louis Diez, the founder of the Donor Participation Project (DPP). Louis set up the DPP with a single goal – to try to reverse the decline in the number of people giving to charity. Until recently, its members have predominantly been US…
Points to consider when raising funds during the attack on Ukraine
Few of us will have been unaffected by the Russian invasion of Ukraine. I don’t think I’ll ever be able to forget the harrowing images I’ve seen and the horrific stories I’ve heard. No doubt you, like many others, will have happily lent your support…
Five fantastic insights for fundraisers from the British Red Cross Museum of Kindness
One of the many great things about charities is the people they attract to work for them – the changemakers – the people who actually get stuck into tackling poverty and fighting injustice, who support others when they are in need of help and who…
The Omicron variant, more restrictions and failings of leadership. What should fundraisers do now? Video presentation
Back in September 2021, I recorded a presentation about the ongoing impact of Covid-19 on giving for the CIOF National Convention. Recent events have made me think that it would be useful to make the video available more widely. The findings are of particular relevance…
Heretical fundraising ideas for 2022
I’ve often thought that the best fundraising practices that inconveniently clash with that sparkly new product or ad campaign can get unnecessarily sidelined – sometimes completely forgotten – in the drive to ‘innovate’. With that in mind, I put together a list of my favourite…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?