Crisis fundraising: What you can learn from the past to shape your response to the Coronavirus emergency.
Everything is different. And that means that many carefully formulated strategies and mailing plans need to be reviewed and rebuilt to take into account the impact of the Coronavirus crisis. It’s a tough position to be in. But we are not alone. Fundraisers have lived…
Why do people give? The Coronavirus special with Giles Pegram
This is unprecedented territory for fundraisers. Few of us will have experienced anything like this. To help people gets their immediate response into place – before planning commences for the medium to long-term – I thought it would be useful to record a conversation with…
Free resources for creating a Coronavirus Appeal
I wanted to share an update on preparations at Bluefrog for working whilst the Covid-19 situations continues. We want to be part of the broader solution to the current outbreak and protect staff and clients from infection (and anyone else for that matter). Though we…
How to run a quick supporter experience audit
This was originally part of my recent Donor First beats Digital First post. But the length made it too unwieldy, so I subsequently shared it on Twitter instead. It went down well and generated a few questions so I thought I’d share the original long…
Why do people give? The mid-level donor podcast with Angela Cluff
This is a must-listen for anyone interested in mid-level donors. It’s actually a must-listen for everyone, but particularly for those with mid-level donors within their remit. Angela Cluff started out her career at the British Heart Foundation before moving to the NSPCC where she was…
Donor First always beats Digital First
Buzzwords can be difficult creatures. As soon as they start appearing in the fundraising lexicon, they slowly build their power until they have a life of their own. One that I’m hearing pretty regularly at the moment is Digital First. It turns up in conversations…
The Ladder of Fundraising Effectiveness
As one of the founders of modern fundraising, Redmond Mullin left us a huge amount of his knowledge in his books. If you find a copy of Foundations of Fundraising and The Fundraising Handbook grab them. Flick through a few pages and you’ll soon find…
What can you learn from the early days of fundraising ads on TV?
This post follows the review of the early days of NSPCC TV advertising produced by Giles Pegram which can be read here. You need to read it before tucking in to what follows. There are hundreds of different charity ads on our TVs, but by…
How much has DRTV fundraising evolved since it was first made available to charities in 1991?
As one of the first fundraisers to use the medium when it was newly authorised in 1991, Giles shares his memories of the TV campaigns run by the NSPCC in to the 2000s as well as his thoughts on what – if anything – has…
How to raise money to build a cathedral (medieval edition)
One of my key learnings from my conversation with Giles Pegram (you can listen to the podcast here) was the recognition that the techniques he used for the NSPCC appeals were not new – they dated back to the middle ages. So after our chat,…
