The quiet disappearance of results-based fundraising
A well-respected consultant got in touch after I announced that I was planning to close Bluefrog and said something that struck a chord: the “pure” results-based agencies – like Bluefrog – are now few and far between. It was a strange thing to hear. Surely...
Tactics, tech, and truths: How to make face-to-face fundraising work better.
We’ve got a cracker of a podcast for you today. On Two Ps on a Pod we are diving into the world of face-to-face fundraising. Giles Pegram CBE and I are joined by Dominic Will, MD of Gather Campaigns, who brings over two decades of frontline...
Who needs loyal donors when you have your own named typeface?
Sir John Hegarty, who knows a thing or two about brands, recently posed an important question on LinkedIn – What do you do when a brand goes wrong? His answer was simple. “Go back to your roots.” Ask yourself some questions: What made you famous?Why did people...
Forecasting Fundraising: What the Intergenerational Wealth Transfer Could Mean for fundraising
I recently produced this chart and thought it worth sharing… I’m currently wrapping up my presentation for the CIOF Fundraising Convention on the impact of the Intergenerational Wealth Transfer – projected to reach around £5.5 trillion in the UK over the next two decades, driven by rising...
Has Trump finally destroyed the mid-value donor?
How Sentinels and Arcadians Are Shaping the Future of Philanthropy From time to time, history gives us a sharp jolt - a moment that doesn’t merely disrupt the surface of things, but reshapes the very foundations of how we think, behave, and give. A financial...
Two Businesses. One Mission. Zero Excuses.
Charities don’t fail because of bad causes.They fail because of bad culture, weak leadership, and fear masquerading as strategy. In this new episode of Two Ps on a Pod, Giles Pegram and I sat down with Alan Clayton, author of Great Fundraising Organizations, to unpack what truly drives...
OK fundraisers, which one of these ads generated the best response?
Which ad actually worked? Look at them first. Then read why the answer matters more than you think. Before you read on, stop for a moment. Look through the four ads Bluefrog created for UK for UNHCR. Which one do you think performed best? Got...
When Fundraising Flatlines: Lessons from 500 Charities
Here’s a question for you: Take a look at these two graphs that illustrate the ROI and fundraising profit (income after fundraising expenditure) for a major UK charity over a 16 year period. You’ll obviously see that there’s pretty impressive growth over the 2010s through...
Alternatives to Kmspico: Safe Ways to Activate Software
In the realm of software activation, terms like kmspico descargar often surface as quick solutions. However, relying on questionable tools can expose users to potential security threats. This article explores safer alternatives for activating software without resorting to piracy or harmful downloads. Understanding Kmspico Descargar...
The Bleedin’ Obvious Guide to Why Income Usually Falls After a Rebrand
Because nothing says give generously like a logo no one recognises. Some of you might remember a LinkedIn post I wrote a while back looking at what tends to happen to income after a charity rebrands. You can find it here, but – spoiler alert –...
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?