A medieval ‘course’ in writing an appeal

There is virtually nothing new in fundraising. It’s one of the reasons I spend so much time in archives, hunting around for historical examples of how people used to raise money for charity. I learn a huge amount that I can implement – with a few twists – in today’s fundraising environment. I’ve even compiled…

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We have reached peak regular giving. So what next?

One of the things that has become apparent in Bluefrog’s ongoing qualitative research is a growing sense of negativity surrounding the issue of monthly gifts – particularly those paid by direct debits. This appears to be more than a general gripe. Take a look at the annual reports of some of the (precious few) charities…

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The how to fundraise without annoying people checklist

People give to make a positive difference to something that matters to them. Spend as much time, space and budget on showing what donors have achieved through their giving as you do on showing them why money is needed. Remember, your competition isn’t just other charities. No donor really cares if you can dig a…

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Inside the mind of the American mid-level donor

In just over a week, I’ll be jumping on a plane for my first trip to Las Vegas to speak at Donor Love Southwest. I’ll be sharing some of the insights I’ve gained over the years about how mid-level donors choose charities and how they like to be treated. I’m also going to outline what…

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She is not your donor. You are one of her charities.

This slide appeared in my recent presentation at the AFP international fundraising conference on Bluefrog’s research into the American mid-level donor. It’s taken on a life of its own as it’s bounced round the internet so I thought I would share it here too. It was based on a simple but obvious finding apparent in…

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The Fundraising Ecosystem

I’ve now completed the analysis of Bluefrog Fundraising’s qualitative research into the opinions of donors regarding the safeguarding stories that hit the headlines in February. The process of presenting the findings to clients and sector bodies has begun and we will be sharing them more widely later this summer. But today, I wanted to highlight one…

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What do you do when your most valuable donors don’t read your appeals?

Bluefrog Fundraising has just completed a detailed qualitative study into attitudes to giving and – perhaps more importantly, fundraising – amongst mid-value donors in the USA. It’s the fifth country we’ve looked at in this specific programme of research (the others being the UK, Canada, Australia and Ireland). I’ll be sharing findings at three conferences.…

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What do donors need from you?

As fundraisers we are in a very fortunate position. We have more advice available to us through books, blogs, videos and conferences that any other generation in history. But that presents a peculiar set of difficulties. How on earth do we differentiate between the good stuff that will actually help and the crazy, flash-in-the-pan idea…

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