The how to fundraise without annoying people checklist

People give to make a positive difference to something that matters to them. Spend as much time, space and budget on showing what donors have achieved through their giving as you do on showing them why money is needed. Remember, your competition isn’t just other charities. No donor really cares if you can dig a…

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Inside the mind of the American mid-level donor

In just over a week, I’ll be jumping on a plane for my first trip to Las Vegas to speak at Donor Love Southwest. I’ll be sharing some of the insights I’ve gained over the years about how mid-level donors choose charities and how they like to be treated. I’m also going to outline what…

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She is not your donor. You are one of her charities.

This slide appeared in my recent presentation at the AFP international fundraising conference on Bluefrog’s research into the American mid-level donor. It’s taken on a life of its own as it’s bounced round the internet so I thought I would share it here too. It was based on a simple but obvious finding apparent in…

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The Fundraising Ecosystem

I’ve now completed the analysis of Bluefrog Fundraising’s qualitative research into the opinions of donors regarding the safeguarding stories that hit the headlines in February. The process of presenting the findings to clients and sector bodies has begun and we will be sharing them more widely later this summer. But today, I wanted to highlight one…

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What do you do when your most valuable donors don’t read your appeals?

Bluefrog Fundraising has just completed a detailed qualitative study into attitudes to giving and – perhaps more importantly, fundraising – amongst mid-value donors in the USA. It’s the fifth country we’ve looked at in this specific programme of research (the others being the UK, Canada, Australia and Ireland). I’ll be sharing findings at three conferences.…

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What do donors need from you?

As fundraisers we are in a very fortunate position. We have more advice available to us through books, blogs, videos and conferences that any other generation in history. But that presents a peculiar set of difficulties. How on earth do we differentiate between the good stuff that will actually help and the crazy, flash-in-the-pan idea…

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When culture doesn’t translate into giving

Fly to one of the international fundraising conferences and you’ll no doubt be presented with more great fundraising ideas than you can shake the proverbial stick at. You might well be planning your next big campaign before the wheels on your plane touch down on home soil. But – and here’s the thing – how…

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Looking after donors by looking after your team

Following on from the changes at Bluefrog Towers, we’ve caught our breath and looked at what we want Bluefrog Fundraising to be. It’s easy to see that there will be many differences from the old Bluefrog. The fundraising landscape is very different from what we knew just a few years ago. And when we examine…

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