Why rebranding for the wrong reasons can cause more harm than good.
Charity rebranding “is the easy way to fix the problem, rather than the real way to fix the problem…maybe the brand is its own worst enemy in that particular regard.” That’s one of the points made by Michael Birkin, our Guest on Two Ps on…
Why has Relationship Fundraising failed?
I’m back with another episode of Two Ps on a Pod with Giles Pegram CBE, and one of my favourite fundraisers, Ken Burnett. In today’s episode you’ll see we chat about the brand-new edition of Ken’s fantastic book on donor-centred fundraising, Relationship Fundraising. You’ll see…
Emergencies, innovation and transactional fundraising with Paul Amadi
The latest episode of Two Ps on a Pod features Paul Amadi, MBE, Chief Supporter Officer at the British Red Cross. I was particularly pleased to get the chance to chat with Paul as it was a great opportunity to discuss how emergency fundraising can…
How do you learn what’s the best thing to do in fundraising?
In our latest video/podcast, I’m back with Giles to look at how we – as a fundraisers – learn what we should be doing to engage donors and raise more money. One of the problems that we face in the sector is the huge amount…
What does a charity CEO think about fundraising?
I’m pleased to be able to share Episode Two of ‘Two Ps on a Pod’ with Giles Pegram CBE, where we had an incredible conversation with Sir Peter Wanless of NSPCC. It was a great opportunity to dig deep into the world of fundraising from…
Introducing Two Ps on a Pod
I’ve got something special for you today! Over the past few years, I’ve recorded several Why Do People Give podcasts with Giles Pegram CBE, which have always been well recieved. We’ve typically discussed specific issues affecting the sector, such as COVID-19 and the cost-of-living crisis,…
Is there something irregular about regular giving?
I’ve just published another video on LinkedIn that looks at regular giving (or recurring giving or committed giving, depending what terminology you use). Skip to the bottom of the page if you’d like to cut to the chase and watch it now. You’ll see that…
More evidence why fundraisers should be focusing on older and wealthier donors.
I’ve been going through the latest British Social Attitudes survey looking at how attitudes to socially positive behaviour such as paying higher taxes and support for liberal policies compares across age groups. And something quite interesting stands out. The chart below shows support for left…
New research. What happened to giving in 2023?
CAF have just published their annual UK Giving report for 2024. That link takes you to the report so you can read it yourself. However for the busy and the geeks, I’ve produced two summaries. Below you’ll find a top line summary and at the…
People give to charity for the most curious reasons
When it comes to giving to charity, there’s always a point of connection, an experience, a deep-seated memory that drives that desire to help. David’s story helps explain this. David is a donor. He’s in his early seventies and is retired. His children are grown…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?