Have you ever wondered what drives wealthy people to make six and seven figure gifts to charity?

At Bluefrog Fundraising Limited our conversations with donors have shown us it’s rarely about tax breaks or social recognition.

We always find that the reasons are deeply personal, often rooted in their earliest experiences. Today, I’m very pleased to share a first-hand story of a donor whose journey is a powerful testament to this fact.

In this episode of Two Ps on a Pod, Giles Pegram CBE sits down with Michael Birkin, CEO of KYU and former CEO of Interbrand and Vice-Chair of Omnicom, to explore his journey into philanthropy.

Michael shares a deeply personal story that spans his life, a journey woven together by connection – a thread that started in his school days, grew through his career, and ultimately led to a transformative gift to the NSPCC.

In this three-part conversation, Michael opens up about the powerful experiences from his youth that crystallised into a desire to make a difference for children and young people today. This is more than a story about giving; it’s a look into the emotional drivers of a desire to help others.

So, if you’re ready to go beyond the numbers and hear why people give, settle down with a cup of tea and join us. This conversation is one to take in slowly – and it’s one you won’t want to miss.