You are a fundraiser working for an organisation that is fighting to ensure that hunting with dogs remains banned. The video footage that you'd like to use to make your case is far too upsetting for any broadcaster to feature. So what do you do?...

Well to be honest, it's not for me. It's for Ibu Nurhaeni, who runs a grocery business in Indonesia or Kodjo Agounde, an electrician in Togo. Or it could be for any of the entrepreneurs that you'll find onLendwithcare.org. It's a site that Bluefrog has...

In On The Art of Writing Copy, Herschell Gordon Lewis shares his four great laws of copywriting. You can read them all here. But if you employ creatives to develop your fundraising materials, you really need to pay attention to number three. That's the one...

You don't see too many motivational posters around charity offices these days. That's a shame. Particularly for the techies who find themselves working in the gloom of basements and cupboards. Luckily for them, LOLnptech.org is on hand to offer a little relief from the daily stresses...

Whatever you call it, your tagline, slogan or strapline can make a significant contribution to your communication strategy. It can help a donor identify both what you do and what benefits they'll gain from supporting you. If you think your charity has a great tagline,...