How do donors choose which charity to give to?
I’ve just read a very interesting piece from Beth Breeze in Civil Societylooking at how donors decide which charities to support. As we’ve seen in other pieces of research, donors continue to struggle to distinguish one organisation from another. They feel restricted by the lack…
Fundraising is child’s play
Few of us (in the UK) will have not picked up on Charlie Simpson, the 7 year-old boy who raised over £200,000 to help people in Haiti by doing a sponsored cycle round his local park. But Charlie isn't the only child from whom fundraisers…
This is the good stuff
What part of communication actually matters? I’d suggest, What you’ve achieved by giving to us, might fit in the overlap quite neatly. Thanks to Social Hallucinations, MisEntropy, fffound.
What really satisfies a donor?
Adrian Sargeant found back in 2000 that about half of all cash donors give just once to a charity. Even those people who do give again, fall off the donor file at the alarming rate of 30% a year. The figures look even worse in…
You no longer control the message. And that’s OK
This is a very short talk (3 minutes) from Alexis Ohanian (one of the people who set up Reddit) about a Greenpeace campaign aiming to stop humpback whales being hunted by Japanese fishermen. To engage people, Greenpeace put a tracking device on a whale and…
January Twitter round up
Apart from the posts on here, I also share loads of other useful and interesting things on Twitter. If you haven't yet signed up, perhaps because you think it's a load of rubbish, can I ask you to read this and think again. To show…
Don’t be boring
Back in the 80’s when Errol Morris was interviewed about his recently released film, The Thin Blue Line, it seems he waffled a little and didn’t get some key points over to the audience. Studio head, Harvey Weinstein heard the interview and wasn’t that pleased….
What should you do with newly recruited Haiti emergency donors?
There have been a number of posts in the blogosphere offering advice about what charities should do with donors recruited in response to Haitian earthquake appeals. Traditionally, emergency donors are very hard to retain, often only surfacing during the next high-profile disaster. So any advice…
When should you use suggested donation levels?
A short while ago, Google shared details of a test they undertook on “one of the disaster relief donation drives on Google.com”. The goal was to discover the ideal suggested donation level at times of an emergency – $20, $50, $100 or no prompt at…
Social networks don’t seem to be driving extra traffic to help Haiti
Bill Tancer of Hitwise has reported on some fascinating data on his blog. The earthquake in Haiti caused a huge jump in visits to US charity websites. They were up five fold from an average of 0.02% before the earthquake hit to over 0.1% on…
