Another interesting piece of research has just been released by nfpSynergy. This study looks at how a charity's size can influence the way in which it is perceived. Perhaps the most important finding is that over half the people surveyed saw big charities as being…

  The debate about the relaxation of rules controlling comparative charity advertising continues (the Fundraising Detective has the best links on his site). Much of the discussion seems to be about the impact of charities putting the public boot into each other regarding things like…

A study by academics from East Carolina University, the University of Chicago, the University of Maryland and the University of Nevada-Reno came up with some interesting results that showed that it’s not always what a charity says or does that influences a gift. The research…

The tradition continues with a round up of my favourite things found via Twitter over the last month. The rules stay the same. Everything has something to do with fundraising and everything is credited to the tweeter who found it. Here we go… Every big…

I’ve just been looking through nfpSynergy’s March 2010 Charity Awareness Monitor survey. It has a fairly large chunk of information on people’s attitudes to fundraising. In short, they tend to find it annoying. They single out telephone and door-to-door techniques as being particularly offensive but…

Many years ago, whilst working for the YMCA, we created a very successful donor recruitment and development campaign. The only trouble was that we didn’t have enough cash to realise it’s full potential. Rather than just sighing and waiting for the next financial year, my boss…

So much fundraising research concentrates on the relationship donors have with charities via direct mail that we tend to forget that cash is still the most common way to give. The latest data from NCVO / CAF shows that 48% of donors gave cash gifts…