One of the most dangerous things you can do to any appeal is add a 'we don't value you enough to thank you' tick box to your donation form. They seem to offer supporter choice and some donors appear to like them, but to my...

Helping is a basic need state. Even before we are explicitly taught social rules, we seem to want to assist those in need. Whether it is because of an innate desire or because, as babies, we've had loads of opportunities to experience acts of helping...

Here's a little research that helps shine a light on why it's predominantly older people that give money to charity – particularly through direct mail. It makes them feel good! Wow. What a shock! I heard your chin hit the floor. But what's interesting is...

TNT Post have just released the results of a poll on the importance of direct mail for raising funds. They surveyed 2,000 British adults and found that: One-third of people who give to charity are prompted to do so by receiving direct mail appeals. 57%...