Tag: Fundraising

The lure of celebrity

After sharing a few thoughts on the impact celebrities can have on appeals on Conor's fundraising blog, I've spent some time thinking about the recently announced NCVO celebrity-laden campaign aimed at encouraging people to donate £2 a month (or possibly volunteer a few hours). You…

Donors have needs too

There's a polyhedron that is almost as important to fundraisers as the pyramids were to the ancient Egyptians. You'll see it time and time again in books on fundraising and projected on giant screens at conferences. It was proposed by Abraham Maslow in 1943 in…

A new resource

There are a fair few blogs around with a focus on fundraising and a big chunk of other ones  that look at management issues. But I haven't seen too many that look at management from a charity perspective. We work in a very special industry. One where people…