Tag: Fundraising

Are your donors giving out of fear?

I was de-briefed on some research a while ago. During one of the workshops a female donor had said that she dreaded canceling a direct debit because she knew that she’d get a phone call asking her to start again.  This fear was enough to stop her canceling. There was...

Not another bloody graph!

Yep. Another graph. But hopefully the last one for a  while. I'll try to get back to humorous videos, anecdotes and lovely qually research as soon as possible.  I'm not sure how useful this one is going to be, but it's pretty interesting all the same.  Bill...

Pay what you choose

It seems the downturn in the amount of goods being donated to charity shops is continuing. David Moir, head of policy at the Association of Charity Shops, is reported in The Guardian as saying:

How do donors differentiate between charities?

Donors often struggle to describe what makes one charity different from another. I've seen people in research groups trying to prise child welfare organisations apart by talking about levels of "seriousness" or average age of beneficiaries. I've seen healthcare charities being discussed in terms of bedside manner....

The lure of celebrity

After sharing a few thoughts on the impact celebrities can have on appeals on Conor's fundraising blog, I've spent some time thinking about the recently announced NCVO celebrity-laden campaign aimed at encouraging people to donate £2 a month (or possibly volunteer a few hours). You...

What interests your donors?

Do you know what really interests your donors?  How about this list? Do your donors care about any of these issues? How efficient you are. How green you are. How thrifty you are. How you monitor the effect of appeals and campaigns, whether TV ads...

The trouble with The Guardian

Polly Toynbee in The Guardian on Saturday painted a grim picture of the current state of philanthropy. Read her article and you could be forgiven for pulling the duvet over your head and hibernating until spring 2010.  There's Tom Hunter changing his mind about giving...

Donors have needs too

There's a polyhedron that is almost as important to fundraisers as the pyramids were to the ancient Egyptians. You'll see it time and time again in books on fundraising and projected on giant screens at conferences. It was proposed by Abraham Maslow in 1943 in...