There's no need to pull your hair out over online fundraising...
Juan Manuel Fraga can teach you everything you need to know about making your ask online. Show need Demonstrate the solution Give the donor an easy and simple action Tell them the cost Use a strong call to action Thank Show the donor what they...
An eight point plan for when good intentions go wrong
Some interesting data regarding the impact of Action for Children's recent TV campaign has recently been published. It shows the campaign did very well, gaining 9% awareness along with a 20% increase in people saying they would be likely to consider donating to the charity. It's...
My seven stages of Twitter
You must have heard about Twitter. If you are already a user, you'll probably be able to relate to much of my experience. If you haven't yet joined, hopefully this will help you find out what lies in store for you. First a few notes...
Impact of recession on Oxfam's charity shops
Oxfam have released a fascinating report on the impact of the recession on their charity shops. Having the largest number of stores (714) of any charity in the UK, it presents a pretty comprehensive picture of what is happening nationwide. The highlights are: Donations of...
Results of Barnardo's TV campaign
Following on from my piece on Barnardo's creative work in the 1930's, I'd thought it might be interesting to get a little more contemporary. I've blogged before about Barnardo's recent TV ad (produced by BBH). I think it's a great piece of work and if...
Another lesson from history
I've just come across another ad that shows us how to do it. Produced by Dr. Barnardo's Homes (or simply Barnardo's as they are now) in 1931, it has a huge amount that today's fundraisers could learn from. It shows a single child who was...
The recession is hitting home for some donors – but not all of them
Back in November, a number of the key indicators were showing that the main impact of the economic downturn would be on donor recruitment. As a result, Bluefrog commissioned a survey that specifically asked people about their attitudes to giving to charities that they didn't...
A CEO who actually does carry his charity
Jeremy Hulme, Chief Executive of SPANA, ably supported by Simon Pope, Director of Communications, and Peter Muffet, donkey running expert, achieved something amazing on Sunday. They completed the London Marathon dressed as fully laden donkeys. Their amazing costumes acted as a graphic reminder of the...
When it comes to creating great appeals, less really can be more.
You've got some great creative sorted. It's been signed off and is going through artwork. The data is processed. The printer has your slot booked and everything is looking good for the mailing, Then suddenly there is a phone call. A breathless voice says we...
A change in direction for the NSPCC
There was a piece of news that seems to have sneaked under the radar in the last week or so, but could be the first step of a change in fundraising practice that will influence a whole range of charities. It did get a mention...
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?