Why we can afford to be confident
One of the key factors influencing Bluefrog's bullish approach to the impact of the recession on the voluntary sector has been the relatively high levels of economic confidence amongst our key audience. Though the January ICM crisis index indicated that the majority of people (78%)...
Do you want your donors to love your charity?
I remember being at a fundraising conference a few years back where delegates were talking with jealousy about the passion that people had for football teams and rock stars. One person summed up this feeling by saying how he felt when he went to see...
Pay what you choose experiment is a success
I blogged about the Sue Ryder Care charity shop experiment a few weeks ago. For a two week period, all fixed prices were removed from donated items and customers were able to pay whatever they thought goods were worth. In light of the economic downturn,...
I've forgotten the Ps
The 4 'P's that make up the marketing mix are over 40 years old. They were originated by Richard Clewett in the 60s, but made famous by Philip Kotler in Marketing Management: Analysis, Planning and Control which was published in 1967 (which was pretty much...
Happy Valentines Day
A cheap and simple ad extolling the virtues of taking your loved one to Wellington Zoo this evening. With a picnic for two at $68 and private dining at $250, Wellington Zoo has solved a problem for men who are in need of a little...
A lesson from history
When I was Head of Fundraising at YMCA England, I had a copy of this ad on my wall. You'll see from the header that it appeared in Punch in the middle of the First World War (the 93rd anniversary of its publication was last Monday)....
Are your donors giving out of fear?
I was de-briefed on some research a while ago. During one of the workshops a female donor had said that she dreaded canceling a direct debit because she knew that she’d get a phone call asking her to start again. This fear was enough to stop her canceling. There was...
Not another bloody graph!
Yep. Another graph. But hopefully the last one for a while. I'll try to get back to humorous videos, anecdotes and lovely qually research as soon as possible. I'm not sure how useful this one is going to be, but it's pretty interesting all the same. Bill...
I think Kiva needs some fundraisers
If you support Kiva, you'll probably know that kivafriends.org is a great resource. (If for some reason you haven't yet heard of Kiva, can I recommend that you visit their site – hopefully lending a few quid whilst you're at it – or check out this...
Pay what you choose
It seems the downturn in the amount of goods being donated to charity shops is continuing. David Moir, head of policy at the Association of Charity Shops, is reported in The Guardian as saying:
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?