This is a simple way to increase response rates and average gift – by a big margin. Next time you are putting together a brief, forget the real purpose of your job. Whether you are working to end global poverty, protecting Canadian lakes, stamping out...

The desire to raise serious sums of money for charities (or non-profits as our American cousins might say) is a fantastic thing. Animal rescue, tackling global poverty, protection of wildlife and the environment and funding cancer research and awareness are cracking causes that deserve every...

Recency, Frequency and Value are the mainstays of a successful segmentation strategy. You can use values, geo-demographics, regression and even snake oil to try and improve your targeting of appeals,  but at the end of the day, the long-term use of RFV can make the...

Bluefrog's Head of Social Fundraising, Anna Walsh, has recently started her own blog – Social Frog – with a specific focus on street and door to door fundraising. Her first post highlights a phenomena which she has named the Bergstrom Effect. As Anna explains, It's...