Why we should be worried about where donors get their information from.
I’ve just had my first debrief on a significant qualitative study that Bluefrog Fundraising has undertaken looking at what UK donors think about the recent series of safeguarding stories. We’ve uncovered some things that you might expect, but a great deal of what we’ve found…
Not much has changed in the fundraising environment since 1971
Recently, I had the chance to read a 47 year-old review of the UK fundraising market, produced by a long-closed advertising agency, Rupert Chetwynd and Partners. As I turned the pages, I found myself thinking that much of the content could have been written a…
When culture doesn’t translate into giving
Fly to one of the international fundraising conferences and you’ll no doubt be presented with more great fundraising ideas than you can shake the proverbial stick at. You might well be planning your next big campaign before the wheels on your plane touch down on…
Mobile fundraising is not a magic bullet
As quickly as mobile fundraising took off in the UK, so it soon fell into decline. But for a few years, every charity seemed keen to have their own mobile campaign. Open a newspaper, switch on the TV, walk down the street or climb aboard…
The truth about giving compiled from 250 million lines of data
The More Partnership has just published a great (free) booklet that illustrates some important truths about giving. The facts you'll find inside are based on analysing the supporter files of 33 British universities. That's a load of data. In just one year, it adds up to 161,000…
Why do donors stop giving?
Back in 2009, Bluefrog undertook a huge qualitative research exercise to identify and highlight the reasons why donors stop giving to charities. The paper we published at the time is as relevant today as it was then. So I thought it might be useful if…
How soon does the sorry window close?
When a friend or colleague is bereaved, it can be hard to know what to do or say. The struggle to find the right words can even end up in avoidance; all because you don't want to upset them through saying the wrong thing. The…
Why don’t all donors care about impact?
A new report on donor attitudes has just been published by Ipsos Mori. Undertaken on behalf of New Philanthropy Capital, the survey looks at issues of trust, general levels of satisfaction, thoughts on CEO salaries and the importance of impact. It was this final area…
There are three types of supporter
CAF have just released a new report that segments the UK population according to their attitude to charity. They have identified three key groups – The Civic Core, The Middle Ground and Zero Givers. The Civic Core, volunteer the most, donate most goods to shops,…
Give donors what they value and they will reward you
A new study aimed at improving our understanding of donor motivation and behaviour has just been published by New Philanthropy Capital. The report, Money for Good UK, looks at both mainstream and high-income (£150k+ household income) donors. It's a hefty 90 pages long, so whilst…
