Coronavirus research findings. What do donors think about giving now? Part 2.
Following on from round one of our research study into donor attitudes to giving in the time of Coronavirus, we are now able to release our second set of findings. The methodology remains the same as that used during the first stage, comprising depth interviews…
Donor First always beats Digital First
Buzzwords can be difficult creatures. As soon as they start appearing in the fundraising lexicon, they slowly build their power until they have a life of their own. One that I’m hearing pretty regularly at the moment is Digital First. It turns up in conversations…
Charity Research Round Up. Issue 3
Welcome to the third edition of Bluefrog Fundraising’s Research Digest. In this edition, we’re focusing on a study from the archives which relates to much of our thinking at the moment about the impact of choice on how donors give. If this area interests you…
Charity Research Round Up. Issue 2
Welcome to issue two of the Bluefrog Fundraising Research Digest, our semi-regular round-up of research related to all things fundraising. As before, if you have any research that you might like to share (we’d love to see any in-house research highlights) please drop us a…
Charity research round up. Issue 1.
Welcome to the first edition of Research Digest, a semi-regular round-up of research related to all things fundraising. Once a month or so, we’ll select some recently published research along with a selection of projects from the last few years that we think are worth…
What does the latest research tell us about the state of fundraising?
This week fundraisers in the UK have been lucky enough to get their hands on two new studies packed with some great insights about what’s happening in the market. CAF have released the latest update to their ongoing study into donor behaviour, UK Giving and…
Why we should be worried about where donors get their information from.
I’ve just had my first debrief on a significant qualitative study that Bluefrog Fundraising has undertaken looking at what UK donors think about the recent series of safeguarding stories. We’ve uncovered some things that you might expect, but a great deal of what we’ve found…
Not much has changed in the fundraising environment since 1971
Recently, I had the chance to read a 47 year-old review of the UK fundraising market, produced by a long-closed advertising agency, Rupert Chetwynd and Partners. As I turned the pages, I found myself thinking that much of the content could have been written a…
When culture doesn’t translate into giving
Fly to one of the international fundraising conferences and you’ll no doubt be presented with more great fundraising ideas than you can shake the proverbial stick at. You might well be planning your next big campaign before the wheels on your plane touch down on…
Mobile fundraising is not a magic bullet
As quickly as mobile fundraising took off in the UK, so it soon fell into decline. But for a few years, every charity seemed keen to have their own mobile campaign. Open a newspaper, switch on the TV, walk down the street or climb aboard…
The Essentials
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?
How do donors manage their philanthropic budgets?