Category: Categories

Two thirds of donors expect to give the same or more

by Mark

There is a fair amount of anecdotal information on the interweb on the effects of the recession on giving, but people seem to be crying out for some hard facts. It's useful to remember that many of the major research companies give away absolutely free market intelligence. MORI undertook a study for...

Research

Who can you depend on these days?

by Mark

I was lucky to have lunch this week with a fundraiser who runs an excellent direct mail based mid-value recruitment and development programme. We were running through the results of some recent cold and warm work that Bluefrog had created. The previously successful cold programme...

Mid-value donors

Communications should pull donors to you

by Mark

Some communications push and some pull. What do yours do? Push and pull are terms we coined at Bluefrog for describing different types of approaches to talking to donors. A pull communication is one that the donor enjoys receiving and engaging with. it generates a...

Donor needs

Mid value donors and the credit crunch

by Mark

In 2007, Bluefrog undertook a huge qualitative study on mid-value donors – those who give cash gifts of between £100 and £1,000. We spoke to over a hundred people who gave to a wide range of UK charities. If you’d like to see the full...

Research

Shopping for ideas

by Mark

I don't often go to the Bexhill-on-Sea Observer for information on fundraising, but when I worked at the YMCA, I spent a great deal of time in my appeals administration department. Debbie Bland, who ran it, had a very keen nose for assessing how well...

Research