Category: Categories

A topp way to raise money

There is one simple way to dramatically increase income and improve your donor retention. You don't need to employ expensive consultants, install a new database or develop a brand new welcome strategy. Instead, you thank donors. That's it. You thank your donors. All of them....

Fake philanthropy

I've seen one or two fundraising campaigns recently that seem to have taken a strategic leap in a strange direction – they tell people that it gives you a nice feeling when you give to charity. I can understand the thinking behind the approach. When...