Why don’t people care as much as you?
When you are committed to a cause it's easy to think that the only reason other people don't feel the same is that they don't understand. Your reaction might be to bombard them with evidence – facts, figures, statistics – anything that supports your position….
A Father’s Day fundraising tip
It's Father's Day on Sunday, which finally gives me an excuse to feature this video. It might not have much to do with fundraising – it was produced by a church from Oklahoma and used as the opening to their Father's Day service in 2010…
Donors don’t like giving when it doesn’t feel good
Face to face donor recruitment is back in the spotlight following the publication of a survey that reported 44% of respondents thought chugging was the most aggressive form of fundraising. The PFRA was quick to respond, questioning the validity of the sample, the questions and…
So what do people really dislike about direct mail appeals?
The FRSB has just released their Annual Report for 2010. Based on the detailed analysis of complaints received by 1,138 UK charities, I'd say it paints a pretty decent picture of our noble profession. Even when you look at the more 'engaging' fundraising techniques –…
Should no one be able to fundraise until they learn direct response?
A presentation from David Ogilvy on the importance of direct marketing. As I watched it, I couldn't help but be reminded of the relationship between advertising people and fundraising people today. Well worth a few minutes of your time. Thanks to the Jewish Donor Blog.
If you don’t build what donors want, they aren’t going to come
Blackbaud have just released their 2011 Internet and Multi-channel Giving Benchmarking Report. Based on data from 28 US nonprofit organisations, It takes a long-term look (5 years) on how donors move between online and traditional direct marketing programmes. It's a US study, but many of…
A topp way to raise money
There is one simple way to dramatically increase income and improve your donor retention. You don't need to employ expensive consultants, install a new database or develop a brand new welcome strategy. Instead, you thank donors. That's it. You thank your donors. All of them….
If you prefer a milder view of why people give to charity, please consider another blog
Stewart Lee took a look at charity in a recent episode of Stewart Lee's Comedy Vehicle. In particular, he focused on the uneasy relationship between charity and celebrity, ironically summing up his position in the first minute or two when he explained why he does…
Five things we can learn about fundraising from DJ David Rodigan
If you saw David Rodigan walking down the street, you might imagine he was a bank manager or an accountant. He's a bespectacled 59 year-old who hasn't got much hair left, but see him on stage with a couple of turntables and you'll start to…
Watch out for your job – here comes the fundraising robot
Ok, that's probably an overstatement, but the robot fundraiser has finally hit the streets. Called Don-8r, the robot relies on donations to keep it powered. During testing on the streets of Dundee, it collected £25.86 over nine hours (mainly from one and two pence pieces)….
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?