Avoid stone age fundraising techniques

February 11 2016 - Mark Phillips

The Super Fundraiser seemed to go down well, so here's her nemesis - The Neanderthal Fundraiser.

Where the Super Fundraiser focuses on answering donor needs, our Stone Age chum is driven by a burning desire to get as many donors on board as possible – even with the knowledge that many won't stick around to give more than once or twice.

The neanderthal might look big and powerful, but that tiny brain puts them at a disadvantage. The shift from hunting and gathering to cultivation and farming changed society. It's the same for fundraising. Great stewardship of engaged donors will always win in the end.

Charities caveman final