Avoid stone age fundraising techniques
Donor needs
The Super Fundraiser seemed to go down well, so here's her nemesis - The Neanderthal Fundraiser.
Where the Super Fundraiser focuses on answering donor needs, our Stone Age chum is driven by a burning desire to get as many donors on board as possible – even with the knowledge that many won't stick around to give more than once or twice.
The neanderthal might look big and powerful, but that tiny brain puts them at a disadvantage. The shift from hunting and gathering to cultivation and farming changed society. It's the same for fundraising. Great stewardship of engaged donors will always win in the end.
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The Essentials
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?
How do donors manage their philanthropic budgets?