There are three types of supporter
CAF have just released a new report that segments the UK population according to their attitude to charity. They have identified three key groups – The Civic Core, The Middle Ground and Zero Givers. The Civic Core, volunteer the most, donate most goods to shops,...
Why you need to entertain (and stuff like that)
Here's a great video produced for Red Nose Day in New Zealand. There is no real reason to share it other than it features Flight of the Conchords and, as a result, is rather amusing. But perhaps that should be reason enough. Outrage or pity...
This is not a strategy
Nor is this... Great fundraising isn't about reducing the amount you ask for until it means so little to the donor that they simply don't care about handing it over. Nor is it about asking again until the donor feels uncomfortable saying no. It's...
Give donors what they value and they will reward you
A new study aimed at improving our understanding of donor motivation and behaviour has just been published by New Philanthropy Capital. The report, Money for Good UK, looks at both mainstream and high-income (£150k+ household income) donors. It's a hefty 90 pages long, so whilst...
Mobile giving – it's easy to stand out in a crowd of one
This is a guest post from Bluefrog's new Head of Donor Engagement - James Waring. In the first couple of weeks after you start a new job (as I have done this January) you often find yourself looking for things to do, or waiting around...
Write a soap opera, not a news story
For the best part of thirty years, Eastenders has dominated the TV ratings. The Christmas episode from back in 1986 attracted over 30 million viewers and still retains the record for Britain's most watched TV show. And I bet this Christmas, it will be there...
The secret life of a donor – video evidence
I recently had the fantastic opportunity of appearing on stage in front of an audience of over 900 fundraisers as part of Tony Elischer's amazing experiment – Theatre of Fundraising - at AFP Congress in Toronto. One of the areas that Tony asked me to...
If you want people to read your appeals, remember this...
There's a very common eye condition known as presbyopia that affects about 30% of the population. But it's far more common amongst donors to charity. That's because most charity donors are well over 40 – the age where the lenses in your eyes start to...
Please like the condescending corporate brand page
I couldn't help but recognise the behaviour of a fairly significant number of charities on the Condescending Corporate Brand Page. It's a spoof Facebook page which usefully highlights some of the more annoying things that organisations do on the social networking site. We know that...
Jeff Brooks to speak in the UK
If you'd like to radically improve your DM fundraising, make sure you are free on the 10th of September. Jeff Brooks, blogger at Future Fundraising Now, is running a day-long private seminar where he'll be sharing a host of creative secrets that will help you...
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?