Tag: donor needs

How to work with an agency

Very, very few charities train their fundraising staff in how to work with an agency. One that does is Barnardo's. And I count myself very lucky to have them as a client. Gill McLellan, who put the training sessions together, has experience working both sides…

Don Draper’s don forms

Innovation is great. But why waste time trying to create something that already exists? That's why I encourage the Bluefrog creatives to spend time with their noses in dusty old tomes finding about what our fundraising grandparents where up to. Time spent in research makes…

Lessons from A/B testing

Ramit Sethi, author of I Will Teach You To Be Rich, recently shared some of his findings on on-line A/B testing on Quora that were reproduced on Random.Andrew.Warner.com. They are worth sharing as they demonstrate that though we operate in an on-line world, people are…