The real life adventures of David Ogilvy
As featured in ADWEEK as a tribute to his 100th Birthday. Illustration by Joao Maio Pinto.
Does religion make people nicer?
Take any mainstream charity and you'll find that a significant number of people on the supporter base regularly attend a place of worship. But does that mean religious people are nicer than everyone else? After reading Deepak Malhorta's study on religious salience, it seems the...
Are you suffering from a royal wedding hangover?
Having analysed the results for a number of appeals and spoken to fundraisers from throughout the sector, it looks like we are suffering from a royal wedding DM hangover. Fundraising campaigns that were mailed in the run up to Easter or shortly after the wedding...
Have you got a magic drawer?
This is a photograph of Shanon Doolittle's magic drawer. As you'll see, it's packed full of cards - greeting cards, thank you cards, anniversary cards – every sort of card that might be useful to show a donor that you appreciate their support. Of course,...
What would happen if you lived your real life like your virtual one?
A rather entertaining viral video from the English National Opera, that demonstrates what might happen if you used Facebook and Twitter rules for your real life. Nothing really to add apart from the obvious - not all friends are friends.
Where next for mobile giving?
Following from last week's post on mobile giving in the UK, I thought it might be useful to share this rather good presentation from US digital agency, space150 on broader trends in mobile use. Mobile Trends - June 2011 - Trending The Future View more...
It's a shame about Ray
Data Mining for Fund Raisers by Peter B. Wylie is one of the best introductory guides to the effective use of data that you'll get your hands on. It's pretty hard to track down in the UK, but you can get it from CASE in...
A great example of how to use Twitter as a campaign tool
I'm rather impressed by the Follow the Money Twitter app created in response to the allegation that The News of the World was involved in hacking Milly Dowler's voice mail account. You can read more about it in Melissa Harrison's article in The Guardian, Why...
Face to face attrition - a few thoughts
We have another chance to quantify the effects of the recession with the publication of the PFRA Face to Face Attrition Survey. The study shows us what happened to those donors recruited on the street and door to door during 2009. The figures look good....
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?