Tag: Fundraising

You don't choose donors, they choose you

Choice is an important concept in fundraising – donors love it. When we offer choice through simple techniques such as shopping lists in appeals or more complex devices such as post-recruitment questionnaires that give donors control over the communications they receive, we build loyalty and...

Micro-volunteering

This morning I volunteered for the the Smithsonian Institution. Based in Washington DC, it's a fantastic group of museums that you should try and visit if you are in that part of America (I particularly recommend the air and space museum). I helped them out by assisting...