Do your donors give to focus on a problem or to forget it?
One of the findings that's been pretty consistent in our research into attitudes to giving in the time of Coronavirus has been how it has focused people's minds about the charity work that they want to support. As we've pointed out in our reports (links...
Welcome to the Fundraiser's Book Club
Together with Jen Love from Agents of Good, we have now released the first episode of the Fundraiser's Book Club on Fundraising Everywhere TV. As you might expect, each month, Jen and I discuss a fundraising book. And to kick off we chose Donor Care...
The time for leadership – giving in the time of Coronavirus.
With more than a 100 days passing since the lockdown began in the UK, I'm happy to be able to release the third stage of Bluefrog's research findings into donor attitudes to giving during the pandemic. The changes we have seen are significant and I...
Fundraising in 2021 - what might we expect?
The roller coaster that is 2020 isn't even half way through and we've seen huge changes in the fundraising landscape. And that's before we've even started to think about 2021. At Bluefrog, we've spent a significant amount of time speaking to donors, reviewing secondary research...
Coronavirus research findings. What do donors think about giving now? Part 2.
Following on from round one of our research study into donor attitudes to giving in the time of Coronavirus, we are now able to release our second set of findings. The methodology remains the same as that used during the first stage, comprising depth interviews...
Lessons from the flu pandemic of 1918/19 that fundraisers can learn from today. A guest post by Giles Pegram CBE
There are a lot of words being used by politicians in the current crisis which irritate me: Working night and day Following the science Sadly-died But I have a particular aversion for Unprecedented as it isn’t true. There is a precedent – the 1918/19 flu pandemic. So...
Coronavirus fundraising. What we've learned so far
We are now about two weeks into the Coronavirus crisis in the UK. Dust is beginning to settle and we are getting some idea about what is becoming the new normal. Though we can still expect things to change, I thought it might be useful...
Free resources for creating a Coronavirus Appeal
I wanted to share an update on preparations at Bluefrog for working whilst the Covid-19 situations continues. We want to be part of the broader solution to the current outbreak and protect staff and clients from infection (and anyone else for that matter). Though we...
How to run a quick supporter experience audit
This was originally part of my recent Donor First beats Digital First post. But the length made it too unwieldy, so I subsequently shared it on Twitter instead. It went down well and generated a few questions so I thought I'd share the original long...
Donor First always beats Digital First
Buzzwords can be difficult creatures. As soon as they start appearing in the fundraising lexicon, they slowly build their power until they have a life of their own. One that I'm hearing pretty regularly at the moment is Digital First. It turns up in conversations...
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?