Category: Categories

Social media in numbers (refreshed)

The ubiquitous Social Media in Numbers video has been refreshed. I've pulled out just a few facts for fundraisers, but it's really worth watching the whole thing. The fastest growing segment on Facebook is 55-65 old females. YouTube is the world's second largest search engine....

The twelve tweets of April

With the year skipping along quite nicely, it's time for the April Twitter round up. It's another great crop and, as ever, it's the tweeter who found the piece that get's the credit. If there isn't anyone cited, it's from one of my own tweets....

Do brands matter in a recession?

When your charity undertakes a re-brand does it stop and start at the design stage or does it direct the relationship you have with your donors at every level of the organisation? If it is primarily a design and copy led exercise, you need to...

Fundraising as fashion

I was out buying a giant map today and saw this display in a nearby clothes shop. Each bag cost £45 pounds. For each purchase, the World Food Programme receives a donation that will pay for 50 school meals for a child in Haiti. Apparently...

Do you need some help?

Most fundraisers work with tight budgets and to tough targets. It's part of the territory of fundraising. Creative thinking, a focus on the needs of the donor and great database management can only take you so far. Sometimes you need help. But who do you...