When your charity undertakes a re-brand does it stop and start at the design stage or does it direct the relationship you have with your donors at every level of the organisation? If it is primarily a design and copy led exercise, you need to...

I've always loved research. It lies at the very heart of Bluefrog. We channel a large part of our tiny profits into filling knowledge gaps in the charity sector by undertaking research that gives insight and guidance on tackling some of the biggest problems that...

Another interesting piece of research has just been released by nfpSynergy. This study looks at how a charity's size can influence the way in which it is perceived. Perhaps the most important finding is that over half the people surveyed saw big charities as being...

  The debate about the relaxation of rules controlling comparative charity advertising continues (the Fundraising Detective has the best links on his site). Much of the discussion seems to be about the impact of charities putting the public boot into each other regarding things like...

A study by academics from East Carolina University, the University of Chicago, the University of Maryland and the University of Nevada-Reno came up with some interesting results that showed that it's not always what a charity says or does that influences a gift. The research...