Many years ago, whilst working for the YMCA, we created a very successful donor recruitment and development campaign. The only trouble was that we didn’t have enough cash to realise it’s full potential. Rather than just sighing and waiting for the next financial year, my boss…

So much fundraising research concentrates on the relationship donors have with charities via direct mail that we tend to forget that cash is still the most common way to give. The latest data from NCVO / CAF shows that 48% of donors gave cash gifts…

Bluefrog's Creative Director, Aline Reed, has been running a competition on her blog. It's taken the form of a fundraising quiz, and last week she focused on the joy of fonts and reversed out copy. I've had a few 'conversations' over the years as I've…

Back in 2006, a Bank of America / Indiana University study looking at the charitable motivations of high net-worth individuals identified a very simple fact. It’s a fact that at Bluefrog, we see time and time again in our research.          …

The January round up seemed to go down very well, so the tradition continues with my twelve favourite things found on Twitter in February. The same rules apply as before. Everything has something to do with fundraising and everything is credited to the tweeter who…

CAF have recently updated their disaster monitor research which looks at long-term patterns of giving to emergency appeals. All figures are for the UK. The key findings are: Just under half of people surveyed gave to Haiti (in comparison to 81% of people who gave…

I picked up on an interesting stream of tweets from @seanpowell last night. He was attending a US benchmarking presentation from M&R Strategic Services and MobileActive on text messaging. Following the American Red Cross's Haiti text campaign – which resulted in more than one million…

I’ve just read a very interesting piece from Beth Breeze in Civil Societylooking at how donors decide which charities to support. As we’ve seen in other pieces of research, donors continue to struggle to distinguish one organisation from another. They feel restricted by the lack…

Few of us (in the UK) will have not picked up on Charlie Simpson, the 7 year-old boy who raised over £200,000 to help people in Haiti by doing a sponsored cycle round his local park. But Charlie isn't the only child from whom fundraisers…