Anyone who has followed this blog over the last year will know that I re-engaged (and re-started my direct debit) with Amnesty International UK through reading the tweets of @SusanneUre from Amnesty Canada. Yesterday I received the following in the post. One poly bag contained:...

First off, let's define what we mean by Social Information. Put simply, it's just a name for knowing what other people are up to. But I don't mean gossiping about Katie and Peter. It's more about the economic impact of knowing what's going on. I...

The Observer asked an interesting Question of the week on Sunday – Should we give to street chuggers? Caroline Howe, policy and codes of practice manager at the Institute of Fundraising was the supplying the yes answer, the basis of her argument being you can...

Choice is an important concept in fundraising – donors love it. When we offer choice through simple techniques such as shopping lists in appeals or more complex devices such as post-recruitment questionnaires that give donors control over the communications they receive, we build loyalty and...

Very funny video from Jeff Brooks from Donor Power that shows what might happen if the techniques used in some fundraising appeals were copied by a boy trying to get a new girlfriend. No wonder attrition is so high!