A particularly interesting report has just been published by Network for Good andTruesense Marketing. It looks at online giving in the US. It’s a massive study that covers $381 million in online giving through Network for Good’s platform including 3.6 million gifts to 66,470 different…

There are many ways to protest and with things like Facebook around, you don't neceassrily have to pick up a placard or loud-hailer and march the streets. PETA proved this when they staged an anti-fur protest on DKNY's Facebook page last Monday. Sixteen different users…

I can't think of any areas of fundraising where simple and engaging propositions don't work – and that includes online display ads. And here's an example to prove it. You've probably seen the recent fundraising campaign on Wikipedia, where they have tested a number of…

When fundraisers get together and start dreaming of which organisations they'd like their charities to emulate, it's not long before football clubs are mentioned. The passion, the adoration, the following, the commitment, the income! Wouldn't it be great? It might well be, but considering the…

Donors need motivating, and great storytelling is a rather effective technique to cut through jargon, bringing visions and missions to life. Through using great stories, we get people giving and doing. And if you’d like to improve your storytelling skills, I’d recommend you addResonate by…

“You cannot not communicate. Every behaviour is a kind of communication. Because communication does not have a counterpart (there is no anti-behaviour), it is not possible not to communicate.” Paul Watzalwick’s First Axiom of Communications. Everything you do to a donor communicates something: If you…

So you've got a brand. You've brainstormed with stakeholders, you've paid many thousands of pounds for a sparkling new logo, a corporate identity and a list of adjectives that are going to help you change the world. And what's the result? Has it increased response…