One of the range of strange but incredibly useful activities we undertake at Bluefrog is keeping a close eye on the various global stock-markets. Much of the success of our high-value donor recruitment programmes can be directly related to our approach of targeting men and women with fairly large lumps…

One of the key factors influencing Bluefrog's bullish approach to the impact of the recession on the voluntary sector has been the relatively high levels of economic confidence amongst our key audience. Though the January ICM crisis index indicated that the majority of people (78%)…

The Independent has recently published a list of Britain’s 30 leading philanthropists*. Headed up by Sir Tom Hunter (who made much of his fortune from his sports shops, Sports Division, which he sold to JJB Sports in the 1990’s) with an estimated wealth of over…

I was lucky to have lunch this week with a fundraiser who runs an excellent direct mail based mid-value recruitment and development programme. We were running through the results of some recent cold and warm work that Bluefrog had created. The previously successful cold programme…