Why we can afford to be confident
One of the key factors influencing Bluefrog's bullish approach to the impact of the recession on the voluntary sector has been the relatively high levels of economic confidence amongst our key audience. Though the January ICM crisis index indicated that the majority of people (78%)…
What will elite givers do in the downturn?
The Independent has recently published a list of Britain’s 30 leading philanthropists*. Headed up by Sir Tom Hunter (who made much of his fortune from his sports shops, Sports Division, which he sold to JJB Sports in the 1990’s) with an estimated wealth of over…
Who can you depend on these days?
I was lucky to have lunch this week with a fundraiser who runs an excellent direct mail based mid-value recruitment and development programme. We were running through the results of some recent cold and warm work that Bluefrog had created. The previously successful cold programme…