The twelve appeals of the year
Right. It’s almost Christmas. What do most of us do to celebrate? Spend too much, eat too much and drink too much? Probably. But there’s also time for a little retrospection. What are we proud of? What’s great? What (or who) has been a right…
The new authenticity: Just adding handwriting to an appeal doesn’t equate to reality
Creating and maintaining an authentic relationship is a key part of the Bluefrog approach to fundraising. James Waring, our Head of Engagement, explains why. In the 10 years that I’ve worked in Fundraising one thing has always been true – Donors value authentic content. You’ll…
The how to fundraise without annoying people checklist
People give to make a positive difference to something that matters to them. Spend as much time, space and budget on showing what donors have achieved through their giving as you do on showing them why money is needed. Remember, your competition isn’t just other…
What do donors need from you?
As fundraisers we are in a very fortunate position. We have more advice available to us through books, blogs, videos and conferences that any other generation in history. But that presents a peculiar set of difficulties. How on earth do we differentiate between the good…
What’s the point of copying if we all have different exam papers?
A few days ago, I shared this quote from the ad man, Bill Bernbach on Twitter (if you don’t know who he was, take a look at this). “Imitation can be commercial suicide”. I suggested copying was pretty normal for charities and I asked if…
Using donors as part of your case for support
One of the things that frustrates me about modern fundraising is the belief that some donors can actually be a bit of a problem. Last year, I was at the sharp end of a rant where someone was complaining about donors. It went a little…
Five things I learned from the Ask Direct Summer School
Last week I had the privilege of being part of one of the most exciting fundraising conferences I’ve ever attended – The Ask Direct Fundraising Summer School. A group of highly talented people shared, inspired and challenged us to do better. Not just as fundraisers…
What can we learn from Lord Grade?
Last week, I shared a few thoughts in Third Sector, about Lord Grade's views on fundraising. You probably read about his interview in The Sunday Times and may well have heard his speech at the IoF gala dinner. What follows is a slightly more detailed…
Thoughts on the roots of the fundraising crisis and what might happen next
For all the headlines, news reports and criticism of fundraising over the last year, the point that seems to have escaped attention is just how we found ourselves in so much trouble. It's all too easy to blame elements of the media for whipping up a…
Time to change tactics – the view from Australia
Last year, I spoke at the Australasian Fundraising Forum in Sydney. I shared my thoughts on the fundraising crisis in the UK and how we ended up in such a mess. I also looked at what was happening in Australia and found a number of similarities…
The Essentials
Crack the Code to Regular Giving: Insights, Strategies, and a Special Giveaway!
‘Tis Halloween. Keep to the light and beware the Four Fundraisers of the Apocalypse!
Why do people give? The Donor Participation Project with Louis Diez.
A guide to fundraising on the back of a postcard
What does the latest research tell us about the state of fundraising?