The ubiquitous Social Media in Numbers video has been refreshed. I've pulled out just a few facts for fundraisers, but it's really worth watching the whole thing.

The fastest growing segment on Facebook is 55-65 old females.

YouTube is the world's second largest search engine.

78% of consumers trust peer recommendations. 14% trust advertising.

24 of the world's largest 25 newspapers have declining circulations.

Consumers now expect companies to search for them.

25% of search results for the world's top 20 brands are links to user generated content.

Companies successful in social media listen first, sell second.

Hat tip to @daria