Why do people give? Talking to donors during the Coronavirus crisis with Amber Nathan
Today, I’m sharing the first feedback on a Bluefrog research study aimed at finding out what UK donors need from charities during the time of the Coronavirus crisis. It should be emphasised that these are still early days and we expect donor attitudes to further…
Coronavirus fundraising. What we’ve learned so far
We are now about two weeks into the Coronavirus crisis in the UK. Dust is beginning to settle and we are getting some idea about what is becoming the new normal. Though we can still expect things to change, I thought it might be useful…
Crisis fundraising: What you can learn from the past to shape your response to the Coronavirus emergency.
Everything is different. And that means that many carefully formulated strategies and mailing plans need to be reviewed and rebuilt to take into account the impact of the Coronavirus crisis. It’s a tough position to be in. But we are not alone. Fundraisers have lived…
Why do people give? The Coronavirus special with Giles Pegram
This is unprecedented territory for fundraisers. Few of us will have experienced anything like this. To help people gets their immediate response into place – before planning commences for the medium to long-term – I thought it would be useful to record a conversation with…
Free resources for creating a Coronavirus Appeal
I wanted to share an update on preparations at Bluefrog for working whilst the Covid-19 situations continues. We want to be part of the broader solution to the current outbreak and protect staff and clients from infection (and anyone else for that matter). Though we…
