Category: Categories

How fundraising works

Ladybird books are a series of British books that were used to teach children to read in the 1960s and 70s. As anyone who has read one knows, they presented a very stereotyped vision of family life. In 2014, artist, Miriam Elia spoofed the series…

Why do donors stop giving?

Back in 2009, Bluefrog undertook a huge qualitative research exercise to identify and highlight the reasons why donors stop giving to charities. The paper we published at the time is as relevant today as it was then. So I thought it might be useful if…

Give the hat back!

Following my last post, I've had a few discussions with fundraisers about professionalism and what it actually means. As a result, I thought it might be of interest to expand a little on my thinking. As I understand it, professionalism is undertaking a task with…

For your fundraising office

Times are tough for fundraisers. Faced with the highly critical climate we are currently living through, it can be all too easy to forget that our profession is responsible for some of the most important work undertaken anywhere in the world today. Fundraisers don’t just…