The fundraising paradox

October 30 2015 - Mark Phillips

Screenshot 2015-10-30 15.37.05

Keep your communications in the purple zone and you won't go far wrong.

Update: This little diagram has really taken off, so I've produced two higher resolutions versions that you can have (no registration required). They are suitable for printing out or dropping in to your own blogs or websites or whatever. And please make sure you click on the words beneath your favourite design.

  Screenshot 2015-11-04 14.29.02
Click here to download the 3D button version           Click here to download the chalk board version

  • Isobel Griffin

    Lovely tool for providing my work colleagues with a snapshot of how they can play a pivotal role in fundraising. Not something they have really thought about before.

  • I really Like this easy graphic for understanding how to better understand and communicate with donors. Pamela Barden has suggested a tip for using the model to examine our communication http://npengage.com/nonprofit-fundraising/if-our-donors-arent-listening-are-we-really-communicating/ which is also very useful.

    I appreciate the sharing of the graphic also.