Back in 2011, former Pixar artist, Emma Coats tweeted a series of rules for great storytelling that she’d picked up from her colleagues.
Dinolgnacio has now painstakingly superimposed all 22 over images from Pixar’s films as a means to remember them.
They aren’t all directly related to fundraising, but they make an important point – great storytelling is about getting an audience to root for your hero.
Anyone can put together a few mailing packs or a film that features what a charity is doing. But to be successful, we need to get people to read or watch and, above all, care about what happens.
If donors don’t buy into our stories – no matter what medium we use – we aren’t going to be successful.
Hopefully these tips might help.