Tag: Fundraising

600 thank you letters

Charities spend a huge amount of money and time on creating appeal packs but the most important part of the relationship building process – the acknowledgement – is often little more than an afterthought. If you think your own set of thank you letters might...

Does religion make people nicer?

Take any mainstream charity and you'll find that a significant number of people on the supporter base regularly attend a place of worship. But does that mean religious people are nicer than everyone else? After reading Deepak Malhorta's study on religious salience, it seems the...

Have you got a magic drawer?

This is a photograph of Shanon Doolittle's magic drawer. As you'll see, it's packed full of cards - greeting cards, thank you cards, anniversary cards – every sort of card that might be useful to show a donor that you appreciate their support. Of course,...