Have you ever wondered what really makes people give to charity – and why they sometimes stop? Well, we’ve got the answers for you in today’s episode of Two Ps on a Pod!

Together with Giles Pegram CBE, I’m interviewing Bluefrog’s Head of Research, Amber Nathan who has spent much of the last twenty years interviewing thousands of donors worldwide. This conversation is packed full of insights that will help give your fundraising strategy a healthy nudge in the right direction.

Here’s what you’ll learn:

  • The real emotional drivers that move the most valuable donors to give.
  • Why donors stop supporting charities – and what you can do to keep them giving to you.
  • The most common fundraising mistakes that could be costing you money.
  • What donors really think of rebranding.
  • Practical strategies to deepen donor relationships and grow a sustainable IG programme.

Here’s the video….

Or alternatively you can listen to the audio podcast on Why Do People Give? Or simply, search in your favourite podcast app.

Happy fundraising.