Have you got a magic drawer?

This is a photograph of Shanon Doolittle's magic drawer. As you'll see, it's packed full of cards – greeting cards, thank you cards, anniversary cards – every sort of card that might be useful to show a donor that you appreciate their support. Of course, she could just send an email, but as Shanon says……

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Where next for mobile giving?

Following from last week's post on mobile giving in the UK, I thought it might be useful to share this rather good presentation from US digital agency, space150 on broader trends in mobile use. Mobile Trends – June 2011 – Trending The Future View more presentations from space150 You'll see that they identify three behavioural…

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It’s a shame about Ray

Data Mining for Fund Raisers by Peter B. Wylie is one of the best introductory guides to the effective use of data that you'll get your hands on. It's pretty hard to track down in the UK, but you can get it from CASE in the USA. But luckily for us, Peter has also published…

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It’s always the right time for mobile

Mobile seems to be gaining momentum as the 'next big thing' in fundraising. It's strange, considering just how long charities have been using the medium. I'm not sure if this is the first example of text fundraising, but Bluefrog created this ad way back in 2002 for Shelter (building on the popularity surrounding Big Brother).…

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A great example of how to use Twitter as a campaign tool

I'm rather impressed by the Follow the Money Twitter app created in response to the allegation that The News of the World was involved in hacking Milly Dowler's voice mail account. You can read more about it in Melissa Harrison's article in The Guardian, Why I set about hitting the News of the World where…

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